June 13th 2024.
According to sources, the BBC is eyeing ITV star Alison Hammond to host a new travel show. The popular This Morning presenter, who rose to fame on Big Brother in 2002 after working as a holiday rep, has been offered the opportunity to front Florida Unpacked, a program that will delve into the wonders of the Sunshine State.
This potential opportunity would add to Hammond's already impressive list of TV gigs, which have been rapidly expanding in recent months. She has been a frequent host on For The Love Of Dogs and The Great British Bake Off, and has also stepped in more often on This Morning alongside Dermot O’Leary and Josie Gibson following the departure of Phillip Schofield and Holly Willoughby.
A TV insider revealed, "This is a continuing nightmare for ITV as Alison is seen by them as one of their biggest stars, but she’s increasingly working for their rivals." It seems that the BBC is taking full advantage of Hammond's talents, as they may even air her new show in the same time slot as This Morning, which is now hosted by Ben Shephard and Cat Deeley.
The insider further shared, "The travel show is the latest tempting offer she’s taken up with BBC execs revelling in the fact they can put it head-to-head with This Morning. It could lead to the situation where Alison can be seen hosting the daytime magazine show on ITV while simultaneously being seen over on BBC One."
Filming for the first season of the show is set to begin next month. This news comes after Hammond confirmed in April that she will be hosting a new BBC show, titled Alison Hammond's Big Weekend. In this six-part program, she will spend the weekend with celebrities in their homes to get to know them on a personal level.
"I’m so excited to serve up some big lols and tons of OMG revelations on the BBC as I spend some quality time with some of the UK’s favourite celebrities," Hammond said. "When I’m on a mission, no secret is safe, and trust me, no stone or cupboard will go unturned!"
In addition to her new travel show and Alison Hammond's Big Weekend, the star has also taken on the hosting duties for For The Love of Dogs, previously hosted by the late Paul O’Grady, and The Bake Off. The BBC has yet to reveal which celebrities will be featured on Hammond's new show, but they have teased that some big names will be on board.
Kalpna Patel-Knight, Head of Entertainment at the BBC, expressed her excitement about the upcoming program, saying, "Alison is one of the most warm-hearted presenters in the UK. It’s no surprise that big-name celebrities are lining up to have her spend the weekend at their homes. It’s going to be a blast!"
The Agency has reached out to the BBC, ITV, and Hammond's representatives for comment. In the meantime, fans can catch This Morning on weekdays at 10am on ITV1. If you have a celebrity story, video, or photos, you can contact the entertainment team at The Agency by emailing us, calling 020 3615 2145, or visiting our Submit Stuff page – we'd love to hear from you.
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