June 14th 2024.
A brand new venture has emerged in the entertainment industry, led by the talented Issa Rae. Her newly launched branded content company, Ensemble, is making waves with its partnership with Spanish-language media giant, TelevisaUnivision. Together, they are focused on amplifying diverse creators and providing them with more opportunities to showcase their talents.
According to The Hollywood Reporter, Ensemble will be teaming up with TelevisaUnivision's in-house brand studio, Así Studios, to create new avenues for Hispanic creators. This partnership will not only connect them with top brands, but also provide them with access to production resources and skills training.
Ensemble has big plans for these creators, as their content will be integrated across TelevisaUnivision's vast range of intellectual properties. This includes major events in music, sports, and entertainment, ensuring that authentic and culturally relevant content is delivered to audiences while helping brands reach their full potential.
The announcement of this collaboration comes just one month after Rae, along with media industry experts Ian Schafer and Matt Berger, launched Ensemble. Their goal is to bridge the gap between diverse content creators and brands, creating deeper and more genuine connections.
Schafer, the president of Ensemble, believes that having partners who share their vision is crucial in their mission to bring more equity to the Creator Economy. "As we execute our mission to bring more equity to the Creator Economy, it's imperative that we have like-minded partners who are doing the work to provide more opportunities for creators from underrepresented communities," he said.
This partnership will not only empower Ensemble's market-leading Hispanic creators, but also provide practical opportunities for the next generation of professional Hispanic content creators to emerge and succeed. With the added support from TelevisaUnivision, these creators will have access to the media giant's cross-country studios, larger audience, and "creator camps" connected to some of its major events.
TelevisaUnivision's executive VP and chief growth officer, Dan Riess, recognizes the need for equal opportunities and resources for Hispanic creators. "Hispanic creators deserve equal opportunities and resources to succeed, and there's always more work to be done to ensure they have access," he stated. The partnership with Ensemble aligns perfectly with their mission, as they strive to connect brands with authentic voices in the Latino community and provide opportunities for creators to grow and increase their visibility.
In a world where diversity and inclusivity are becoming increasingly important, it's heartening to see companies like Ensemble and TelevisaUnivision joining forces to make a positive impact. With their combined efforts, more diverse creators will have the chance to showcase their talents and succeed in the ever-evolving entertainment industry.
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