April 10th 2024.
Issa Rae recently joined forces with Inglewood's premier Black-owned wine bar, 1010 Wine and Events, for a special gathering to showcase her Viarae Prosecco. This new venture for the "Insecure" creator was officially introduced during 1010 Wine's "Meet The Winemaker" series, as reported by Vibe. The evening was filled with an intimate wine-tasting experience, accompanied by delectable bites of salmon, oysters, wings, and sliders. Guests were treated to chilled glasses of Viarae Prosecco, as well as a specially crafted cocktail made with peach puree and aromatic mint.
To kick off the event, Rae raised her glass and toasted to prosperity, health, and Blackness, with all attendees joining in. The tasting marked the first public appearance of Rae's Viarae brand, which she launched in partnership with E. & J. Gallo back in January. Priced at $19 for a 750-ml bottle, Viarae Prosecco is made from Glera grapes grown exclusively in Treviso, Italy. This region is known for its moderate climate and well-drained soils, producing grapes with delicious flavor profiles. With every sip, guests were able to taste the rich floral and fresh fruit notes of the new sparkling wine.
According to the company's website, Viarae Prosecco is perfect for any occasion, whether it be a casual hangout with friends or a special celebration. It's a versatile and enjoyable drink that can be enjoyed in any setting. It's no surprise that Rae chose to debut her wine at 1010 Wine and Events, the first and only Black-owned wine bar in Inglewood. As a proud supporter of "Everybody Black" and a native of LA, Rae was thrilled to pose for photos with Leslie Jones, co-founder and co-owner of the establishment.
The event also shed light on the changing landscape of the wine and spirits industry, with a focus on promoting more diverse brands and owners. Beth Orozco, Vice President of Marketing for E. & J. Gallo Winery, expressed that Rae shares their mission to make wine more accessible and inclusive for all. Viarae Prosecco is just one step towards achieving this goal. With the recent cancellation of "So Many Black Shows," Rae is also considering going independent, further supporting the idea of amplifying diverse voices and brands in the industry.
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