Is Candace Owens rebranding herself in black media after leaving Conservative Daily Wire?

Owens is likely planning a rebrand, as seen through her recent appearances on Black-led radio shows and podcasts like the Joe Budden Podcast and the Breakfast Club.

March 24th 2024.

Is Candace Owens rebranding herself in black media after leaving Conservative Daily Wire?
Conservative commentator Candace Owens has recently been let go by the Daily Wire, a conservative news outlet. The reasons for her departure were not specified, with co-founder Jeremy Boering simply announcing on Twitter that the Daily Wire and Owens had "ended their relationship."

Owens confirmed the news on her own Twitter account, stating "The rumors are true - I am finally free." There has been speculation that the decision to part ways was due to Owens' controversial remarks about Israel and Jewish people.

Founded in 2015 by Ben Shapiro and Jeremy Boreing, the Daily Wire is a conservative news website and media company. Some Twitter users have noticed that Owens appears to be rebranding herself, making appearances on Black-led radio shows and podcasts such as the Joe Budden Podcast and The Breakfast Club.

However, not everyone is on board with her alleged rebranding. Twitter user Preston Mitchum pointed out that Owens appearing on The Breakfast Club is not surprising, as the show has a history of platforming controversial figures. He also criticized the Black community for being too accommodating and accepting of such individuals.

Fellow Twitter user Candice Marie Benbow expressed her disapproval of Owens, stating that she has said "repugnant things about Black folk." She also believes that her falling out with her white supremacist boss is not enough to justify her being given a platform in Black spaces.

Clay Cane also chimed in, accusing Owens of trying to rebrand herself and claiming that she doesn't truly care about Black culture or family. He also wonders if her financial support from the GOP is coming to an end, leading her to resort to grifting.

There have been claims that Owens has been courting the far-right while also disparaging Black people, particularly through her recent controversial comments about Jewish people. CNN reports that Shapiro and Owens have been engaged in back-and-forth arguments since November 2023, with Shapiro calling her rhetoric "disgraceful" and accusing her of perpetuating conspiracy theories about Jews.

Owens responded to Shapiro by indirectly referencing him, saying that a person cannot serve both God and money. Shapiro dared her to quit if she truly believed that taking money from the Daily Wire was against her beliefs.

While attempting her alleged "Black rehabilitation tour," Owens has already faced criticism for her lack of knowledge and understanding of Black history. During an appearance on The Breakfast Club, she failed a Black History quiz and could not name the first Black female Supreme Court Justice.

Twitter users have been vocal about their disapproval of outlets that are giving Owens a platform to rebrand herself. As one user pointed out, appearing on The Breakfast Club may make sense for Owens, but it also shows a lack of attention and acceptance within the Black community.

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