May 14th 2024.
Ice Cube, the famous rapper and entrepreneur, has been making waves in the sports world with his Big3 basketball league. Recently, he announced that the league will be undergoing some big changes and has secured a massive $10 million deal. This deal, which was announced on May 10, involves the sale of Cube's first Big3 team to a group of investors led by DCB Sports. The league, which Cube co-founded in 2017, has plans to sell three more teams before the start of the 2024 season on June 15 in Oakland.
This is a significant move for the league as it continues to experience rapid growth. As part of this growth, the 12 teams in the league will now have home markets, with cities like Toronto and the United Kingdom being top contenders. This is a major milestone for Cube's league, which started with only eight teams at its inception in 2017. None of these teams have been associated with major cities until now.
In a statement, Cube expressed his excitement about this partnership with DCB Sports and their managing partner, Gary LaDrido. He calls it a historic day for the Big3 and trusts that the ownership group will do right by the people of Los Angeles, where the first location-based team franchise will be based. Cube also highlights the success of the league, with its all-star talent and millions of loyal fans around the world. He also mentions that the league is one of the most viewed sports programs of the summer on CBS.
With this new development, Cube sees endless possibilities for his league to expand and reach new heights. He believes that having teams based in home cities will allow for a stronger connection with local communities and fan bases. Additionally, bringing in ownership groups with their own expertise and capabilities will only aid in the league's exponential growth. And fans need not worry, as they can still catch Big3 games on CBS, with half of the non-CBS games being streamed on X, formerly known as Twitter.
Cube also shared his vision of planting roots in these cities and unlocking the full potential of the fan base. He believes that by connecting with cities, the league can truly thrive and make a lasting impact. In related news, Ice Cube also announced that Big3 games will now be available on the X platform and clarified that he is not aligned with any white supremacist groups, amidst rumors and false accusations. As the league continues to evolve and attract new opportunities, Ice Cube remains committed to changing the game and making a mark in the sports world.
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