February 21st 2025.
Easter is just around the corner and the shelves of every shop are already overflowing with a variety of delicious chocolate eggs. From the classic Cadbury to the indulgent Nestlé, there's no shortage of options to satisfy your sweet tooth. And it's not just the popular brands that are getting all the attention, as supermarket own-brand treats are also making a name for themselves this season.
One such treat that has caught the eye of shoppers is Aldi's new Dairyfine Curious Inventions Easter egg. With people claiming it's even better than Cadbury's, it's no wonder it's been the talk of the town. But it's not just Aldi that's causing a stir, as Waitrose has also been making headlines with their posh and unique Easter egg offerings.
Among their range for 2025, Waitrose has introduced a croissant made out of blonde chocolate, as well as flat Easter eggs and adorable Sunny Side Sam treats. But what has really got people excited is the return of their famous Cracking Pistachio egg, which was the most expensive own-brand egg in 2024. And this year, it's back with a bang, as the price has gone up to £17.
Compared to other own-brand eggs in supermarkets, like Aldi's £4.99 Specially Selected eggs or Tesco's Milk Chocolate and Salted Pretzel egg, it's definitely on the pricier side. But as they say, you get what you pay for, and in this case, you get not one but two chocolate eggs in the Waitrose offering.
The decadent Cracking Pistachio egg is designed to look like a real pistachio, with a blonde caramelised white chocolate outer shell and a green pistachio-flavoured egg inside, speckled with chopped pistachio pieces. And this year, they've improved the recipe, adding even more pistachio inside the outer layer.
Last year, social media users went crazy over this egg, calling it a dream combination of flavors. It was even voted the best white chocolate Easter egg by BBC Good Food and proclaimed as THE Easter egg to try by the Good House Keeping Institute. And the praise has only continued since its return, with Instagram users raving about it.
Naturally, with all this hype, I had to try it for myself and see if it lived up to my expectations. And I have to say, it did not disappoint. The egg comes in a sleek box and looks exactly like the picture on the front, with no false advertising. As soon as I opened the packaging, I was greeted with a delicious caramel scent from the blonde chocolate, which tasted rich and creamy.
When it comes to the pistachio chocolate inside, Waitrose has truly outdone themselves. The flavor is just perfect, not too strong and not too subtle. And the addition of pistachio nibs adds a fun texture to the mix. Although, I must admit, they're more for show than for taste.
As someone who wouldn't typically go for a pistachio-flavored Easter egg, I was pleasantly surprised by how much I enjoyed it. However, the real clincher here is the price. If you're someone who loves trying unique and quirky food and have the extra money to spare, then this might just be the perfect Easter egg for you. It also makes for a great gift for someone who can't get enough of pistachio.
But if you're not too picky about your chocolate and just want something sweet to celebrate the season, then it might not be worth the hefty price tag. Personally, I would have been just as happy with a simple £2 Dairy Milk Buttons egg. Call me unsophisticated, but you can't beat the classic Cadbury taste, and I'd still have change from a tenner.
So, whether you're willing to splurge on the Cracking Pistachio egg or stick with a more budget-friendly option, there's no denying that Waitrose has once again impressed us with their Easter egg offerings. And who knows, maybe next year they'll come up with something even more extravagant. This article was first published on February 22, 2024.
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