How to tell if you're in a posh London area: the giveaway hints.

It is not the highest council tax band.

May 7th 2024.

How to tell if you're in a posh London area: the giveaway hints.
Have you found your area on the list of the most desirable places to live in London? It's no secret that Londoners are fiercely loyal to their neighborhoods. Whether you proudly represent the south, or you're a staunch advocate for the east side, one thing is for sure - there is never a lack of passion when it comes to the question: which borough is the best?

But no matter how strongly you may campaign for your area, the proof is in the pudding. According to estate agents Foxton, the top spot goes to Dulwich, which has been named the most desirable location to live in London. This charming neighborhood in south east London has seen a staggering 153% increase in property enquiries, making it the most sought-after area. Not too far behind, we have Hampstead in second place with a 104% increase, and Ilford in third place with a similar search volume - a 101% increase compared to last year.

The estate agents used property enquiries to compile a list of 60 top areas in the capital, and it's no surprise that Dulwich takes the lead. But what sets this place apart from the others? Well, apart from being in London and having a pretty high council tax band, there seems to be a common theme that links most of these areas together - Gail's Bakery. This esteemed bakery is popping up all over the city and can be found in almost every area on the top ten list, with only two exceptions. It seems that where Gail's goes, gentrification follows.

In addition to being a desirable place to live, Dulwich also offers a plethora of lovely perks. Take a stroll through the leafy Dulwich Park, visit the Dulwich Picture Gallery, or catch a game of football at Dulwich Hamlet FC. And when it comes to eating and drinking, you'll be spoiled for choice with renowned wine bar Drop Dulwich and The Lordship Pub.

But it's not just the location and amenities that make Dulwich so desirable. It's also home to many celebrities, past and present, including Ronnie Corbet, Enid Blyton, and Margaret Thatcher. Current residents include The IT Crowd's Richard Ayoade, action star Jason Statham and his partner Rosie Huntington-Whiteley, BBC news presenter Ros Atkins, and Game of Thrones actors Lena Headey and Iain Glen.

Despite its celebrity residents and close proximity to the private school Dulwich College, experts say that Dulwich is quickly surpassing other areas in popularity due to its more affordable prices. Marc von Grundherr, director of estate agent Benham and Reeves, explains that Dulwich has become the new "cool" place to be for younger buyers, overtaking trendy areas like Shoreditch and Camden. This, coupled with the "ripple effect" from nearby Brixton, has caused house prices in Dulwich to increase by six percent year on year.

If you're thinking of making the move to Dulwich, experts recommend acting fast. Foxtons CEO Guy Gittins advises that the London property market is already showing positive signs, with an increase in buyer interest in most areas. So if you're planning to purchase in 2024, now is the time to start looking, as competition is only going to intensify in the coming months. Don't miss your chance to live in the most desirable neighborhood in London - the charming, leafy, and celebrity-filled Dulwich Village.

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