June 10th 2024.
The world of high school athletics is undergoing a major change as student-athletes are now able to capitalize on their name, image, and likeness (NIL). This opportunity is currently available in 30 states, allowing these young athletes to participate in the marketplace and potentially earn some extra cash. However, unlike the process in college, these athletes are not yet of legal age to negotiate deals on their own, so their parents must be involved.
According to NBC News, some high school athletes in Florida have already secured deals, such as Vernell Brown III from Jones High School in Orlando who signed with Adidas. However, these deals cannot be activated until the Florida State Board of Education votes to approve the new rules in July. Adidas also has agreements with six other high school athletes, including Brown.
Brown, who is one of the top high school football players in the country, expressed his excitement about this opportunity, saying, "Just like collegiate athletes and professional athletes who put in the time and hard work, I believe high school athletes also put in that effort." He believes that their hard work should be rewarded and this opportunity can provide a financial boost for their future. Brown is grateful to be at the forefront of NIL in Florida and he hopes to inspire other high school athletes to take advantage of this opportunity.
However, there are certain restrictions and protections in place for these student-athletes. For example, they are not allowed to endorse products related to alcohol, gambling, or vaping. They also cannot be endorsed by a collective, similar to the regulations at the college level.
Brown's father, Vernell Brown Jr., who is a former college athlete and currently mentors Indianapolis Colts player Anthony Richardson, highlighted the importance of this development for Black athletes. "I think it's extremely critical," he stated. "When you look at families and specifically the population of the NFL, it's predominantly African American athletes. So I think having this opportunity to set yourself up and then your family...there's obviously the financial aspect, but also the platform to gain more recognition. It's crucial to have representation and guidance when entering into agreements, which is why parents should definitely be involved."
According to a spokesperson from Adidas, the deals with high school athletes are valid for one year or until the athlete begins college. These deals also do not conflict with any agreements the athlete may make after entering college.
In related news, former Florida Gator recruit Jaden Rashada recently sued his coach over a failed $14 million NIL deal. This serves as a reminder that while NIL can bring great opportunities, it is important for these young athletes to have proper guidance and understanding when entering into these agreements.
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