August 5th 2024.
Recently, Snoop Dogg has been making headlines for his prominent role at the Paris Olympic Games, which are being presented by NBC. But amidst all the attention and excitement, a tweet by Henry L. McNamara caused quite a stir on social media. McNamara, a venture capitalist from New York and a member of Forbes Magazine's 2020 30 Under 30 Venture Capital class, claimed that an NBC executive told him that Snoop was being paid a whopping $500,000 a day, plus expenses, to promote the Olympics.
In his tweet on August 4, McNamara wrote, "Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics - what a world." This claim was met with disbelief by many, who found it hard to believe that NBC would have Snoop Dogg, a famous rapper and music producer, perform the duties of a correspondent for free.
Some Twitter users even compared Snoop's alleged salary to the payouts received by American athletes who win medals. However, there is no evidence to support McNamara's claim, as it was based on an alleged conversation with an unnamed NBC executive. Meanwhile, Snoop has been dubbed as NBC's "Ambassador of Happiness" and has been featured in a profile by the Washington Post, which highlights his unlikely rise from being Dr. Dre's sidekick on "Gin & Juice" to becoming a sensation at the Paris Games.
According to Mark Anthony Neal, a professor at Duke University, no one could have predicted that Snoop would become America's sweetheart in the 1990s. But in 2021, NBC hired him as the host of a late-night highlights show with Kevin Hart, and they were so impressed with his performance that they wanted more of Snoop. This led to him taking on the role of a roving correspondent at this year's Olympics, which he seems to have accepted, given his constant presence at various events.
The Washington Post also reported that Snoop may be contributing to a spike in NBC's viewership, with Molly Solomon, the executive producer of NBC's Olympics coverage, describing him as an "ambassador of happiness." In an interview with the Associated Press, Snoop shared his thoughts on why he has been successful as the Olympic ambassador, saying, "When the lights are on, that's when I shine the best. This opportunity was nothing but a chance for me to show the world what it's supposed to look like when you put the right person in the right environment."
During the Olympics, Snoop celebrated his 83rd birthday by attending an equestrian event with his friend, Martha Stewart. She praised his likeability and accessibility as his true talent, saying, "I think he's done an amazing job for the Olympics. This is the celebration of the finest athleticism ever in the world, and he has made it so accessible to everybody. That's his talent. Everybody loves him."
For Snoop, the key to connecting with audiences is simply being his authentic self, without any pretense or performance. "This is what I do. I do it every day. That's why it's not hard for me," he said. "It's not like an act. The bits that we do, they're comfortable. They're not stretched or forced. It's me being me." He added, "But remember, I'm a rapper. So ain't no rapper ever did what I'm doing. There are limitations to the field that I come from. Rappers aren't supposed to do this. I tend to do the unthinkable."
In a separate article, it was also revealed that Snoop will carry the Olympic torch before the opening ceremony, representing his journey from Long Beach to Paris. Despite the challenges and criticisms, Snoop has shown that he can excel in any role, breaking stereotypes and limitations along the way.
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