April 8th 2024.
Hennessy has just unveiled their latest campaign, "Made for More," featuring the talented Teyana Taylor and Damson Idris. This new project showcases how adding Hennessy to any drink or occasion can elevate the experience. The main focus of the campaign is a series of five unique mixing films and five delicious cocktail recipes, all highlighting the versatility and mixability of Hennessy. Along with this, the brand has introduced a fresh, vibrant visual identity.
In a statement, a representative revealed that the decision to feature Taylor and Idris was a natural fit for Hennessy. Both of these cultural icons perfectly embody the multifaceted nature of the brand, continuing their tradition of collaborating with celebrities. Taylor shared her excitement about the project, saying, "I'm thrilled to be starting this journey with my favorite Cognac, Hennessy. It's all about being fresh, bright, and invigorating, just like a good cocktail should be." Idris, known for his charm and humor, added, "When I think of Hennessy, I think of my three older brothers and the amazing memories we've shared. The visuals are stylish, the films are fun, it's pure magic. It's like watching a movie."
Working alongside creative agency Wieden+Kennedy Amsterdam, Hennessy has produced five visually stunning films, directed by Andreas Nilsson. These films feature celebrities adding a Hennessy twist to classic cocktails like the margarita, mojito, and highball. Renowned photographer Micaiah Carter also contributed to the campaign, capturing iconic visuals that reintroduce the brand in a fresh new light. "Together, we've created immersive worlds that seamlessly blend culture with the essence of Hennessy. It's a collaboration that visually captivates and resonates deeply with the spirit of this next era. I'm truly honored to have brought this vision to life. It is one of my favorite collaborations yet," said Carter.
Julie Nollet, the Global Chief Marketing Officer at Hennessy, explained the concept behind the campaign, stating, "Our new 'Made for More' campaign is all about showcasing the limitless possibilities that come with adding Hennessy to the mix. It's about embracing beauty, fun, and open-mindedness, going beyond the traditional perceptions of the brand and building on its legacy for a new generation." This campaign is set to launch on April 8, but it made an early appearance at the Dreamville Festival, curated by J. Cole and his team, on April 6 and 7. Get ready to be inspired and discover a whole new side of Hennessy with "Made for More."
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