March 30th 2023.
This month, Ally, Earn Your Leisure, and UnitedMasters have come together to provide a special financial empowerment opportunity to attendees at the annual South By Southwest Festival in Austin, TX. At the two-day event, Earn Your Masters, attendees were able to partake in panel discussions and workshops, as well as enjoy musical showcases featuring up-and-coming artists.
(Image Source: https://www.blackenterprise.com)
Additionally, Erica Hughes, the Senior Director of Multicultural Marketing at Ally, hosted a workshop to help independent artists build multifaceted relationships with major brands. Through her workshop, she aimed to provide insight into understanding the growth of the creator economy, estimated to be worth more than $100 billion, and how individuals can position themselves for growth.
This event was part of Ally's mission to uplift underserved communities, and it followed a series of Earn Your Masters events that the company has sponsored over the past year. By providing financial empowerment opportunities to attendees of South By Southwest, Ally, Earn Your Leisure and UnitedMasters have made a positive impact on the lives of many.
This month, Ally, Earn Your Leisure and UnitedMasters teamed up to provide attendees of the annual South By Southwest Festival in Austin, TX, with an empowering dose of financial literacy. Through Earn Your Masters, a two-day event filled with panel discussions and workshops, these three companies equipped the next generation of creators with the tools to understand and build relationships with major brands. In addition, musical showcases featuring up-and-coming artists LaRussell, Liana Banks, $hyfromdatre, and BigXthaPlug were held at The Belmont in downtown Austin.
Erica Hughes, the Senior Director of Multicultural Marketing at Ally, hosted a workshop to help independent artists hone their skills in financial literacy and learn how to establish multifaceted partnerships with major brands. Ally's investment in this event is part of its mission to drive growth and economic mobility in the Black community.
(Image Source: https://www.blackenterprise.com)
Since Ally’s partnership with Earn Your Leisure and UnitedMasters was announced in December 2021, they have collaborated on a series of events to promote financial literacy and create an empowering environment for creatives of color. At the South By Southwest Festival, they provided an inspiring and informative experience to the next generation of creators.
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