June 28th 2023.
For the third year in a row, H&M and Buy From a Black Woman will be embarking on the Inspire Tour - a five-city tour that will put business owners owned by black women on the map. Donna Dozier, head of inclusion and diversity for H&M Region Americas, stated that the tour will spark growth in the black female entrepreneur community, claiming that when these businesses flourish, entire communities thrive.
Nikki Porcher, founder of Buy From a Black Woman, commented that the tour will serve to highlight the stories of triumph that the black female business owners have experienced, inspiring both consumers and entrepreneurs to continue to reach for their dreams.
Recent data has shown that black women have been hurt the most by the US unemployment rate. However, according to J.P. Morgan Chase, black women business owners are the fastest-growing group of business owners in the US. Tosh Ernest, head of Business Growth and Entrepreneurship and Financial Health & Wealth Creation for Advancing Black Pathways at JPMorgan Chase, claims that the high rate of entrepreneurship among black women may also be due to a lack of opportunity in the traditional workforce, with many women starting businesses out of necessity to create their own employment opportunities.
The Inspire Tour will kick off in Philadelphia on July 1, 2023, and will continue throughout Charlotte, Houston, Los Angeles, and Atlanta. Through the tour, H&M and Buy From a Black Woman will be inspiring the black female entrepreneur community, and will be showcasing the victories that these women have experienced in their communities.
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