December 25th 2024.
The beloved and iconic Irish stout, Guinness, has reached unprecedented levels of popularity, making it a highly sought-after beverage in the UK. Unfortunately, this high demand has led to a shortage of the black stuff in many Cardiff pubs, leaving Guinness lovers disappointed this Christmas season.
The City Arms and the Head of Steam, two popular pubs in Cardiff, have both run out of Guinness due to the nationwide shortage. Diageo, the company that operates Guinness, has been forced to dip into their reserves in order to meet the overwhelming demand. According to Diageo, the demand for Guinness this year has been unlike anything they have ever experienced before.
Gary Corp, the landlord of City Arms, expressed his frustration with the situation, stating that not being able to serve Guinness not only affects his customers but also his business. As a result, he has had to rely on the limited supply of Guinness being sent by the brewery, which lasts only a day or two before it runs out. Normally, City Arms would sell 22 barrels of Guinness each week, but in the past three weeks, they have only received around 10 barrels.
While some pubs in Cardiff still have Guinness, others have completely run out. Despite the shortage, Mr. Corp acknowledges that his pub has been busy, but he believes that they would have been even busier if they had an ample supply of Guinness. He also mentions that Guinness drinkers are extremely loyal and often will go to another pub if their favorite drink is not available.
Some have speculated that the closure of Holyhead port in Ireland could be a contributing factor to the shortage. However, Mr. Corp remains hopeful that things will return to normal soon, especially with big events like the Six Nations, St. Patrick's Day, and the Gold Cup coming up.
Ben "Woody" Ringwood-Walker, deputy manager of the Head of Steam, shares a similar experience with the shortage. The pub usually receives six to eight kegs of Guinness each week, but in recent weeks, they have only been getting three or fewer. The latest delivery, which arrived on Thursday, was completely gone by Friday. Mr. Ringwood-Walker notes that Guinness is one of their top-selling drinks, and its popularity has only continued to rise, even among younger drinkers.
According to the Guardian, the Guinness reserves are usually reserved for Irish customers, but due to the shortage, they are now being used to ease the pressure on UK pubs. Some pubs have even implemented Guinness ration cards to ensure that their customers get their fair share of the coveted drink.
A spokesperson for Guinness reassured customers that they are producing more Guinness than ever before and are working closely with their network to manage distribution as efficiently as possible. They understand the importance of keeping pubs and retailers stocked with Guinness, especially during this time of high demand. Hopefully, with their efforts, the shortage will be resolved soon, and Guinness lovers can enjoy their favorite drink once again.
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