Grocery store revamps loyalty program to help customers save money.

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March 31st 2024.

Grocery store revamps loyalty program to help customers save money.
A young woman stands in the lower section of a store, carefully selecting vegetables from the product aisle. She is a loyal customer of Co-op, a supermarket known for its high-quality products and commitment to its customers.

Recently, Co-op has made a significant change to its loyalty scheme, which could mean even more savings for its dedicated members. In the past, member prices were only available in-store, but now they can also be accessed online. This move has completely shifted the grocery shopping game for the better.

But what exactly are Co-op member prices? They are discounted prices offered to customers who have signed up for the Co-op loyalty scheme. It's similar to Tesco's Clubcard, but specifically for Co-op. Previously, these prices were only available in-store, but now they can be found on the Co-op website, app, and even on platforms like Uber Eats.

However, it's important to note that there may be a delivery fee for orders placed through the Co-op app or Uber Eats. Luckily, the fee on the Co-op app is usually only 99p, making it a more affordable option for members.

So what items can be purchased at these discounted prices? Some examples include Co-op's 400g baked beans, a pack of six salad tomatoes, a whole cucumber, and their 800g loaf of bread. The regular price for the bread is 85p, but for members, it's only 76p.

If you're interested in accessing these member prices, there are three ways to sign up and become a Co-op member. You can pick up a temporary card in-store, sign up on the Co-op website, or download the Co-op app from the app store. There is a small fee of £1, but this also gives you a share in the Co-op, making you a part of their dedicated community.

Chris Conway, Co-op's eCommerce Director, shared his thoughts on the loyalty scheme change, stating that Co-op is always looking for ways to create value for their members who are the heart of the business. By expanding their online channels and offering greater benefits to their member-owners, Co-op is committed to providing savings on everyday essentials and groceries through their own online shop.

Do you have a Co-op shopping story to share? The store encourages customers to reach out by emailing their story. Don't forget to sign up for their shopping newsletter to receive the latest trends, offers, and trusted reviews. Your privacy is important to Co-op, and they are protected by reCAPTCHA and Google's Privacy Policy and Terms of Service.

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