February 2nd 2025.
It's that time of year again – Easter is just around the corner and supermarkets are already getting into the festive spirit. Despite the fact that it's only February, supermarkets like M&S, Sainsbury's, Tesco, and Asda are already filling their shelves with Easter goodies from popular brands like Cadbury, Nestlé, and Terry's Chocolate Orange. But this year, it seems like Waitrose is ahead of the game with their new and exciting Easter range for 2025.
The buzz started when Waitrose shared a sneak peek of their Spring goodies, which includes a chocolate croissant, flat Easter eggs, and an updated version of their famous Cracking Pistachio egg. And the best part? These products aren't even out yet! Waitrose shoppers have been going wild over these new and innovative treats, and it's not hard to see why.
Launching on February 10th, the No.1 Chocolate Croissant is a must-try for all chocolate lovers. Made entirely out of rich blonde chocolate with feuilletine and biscuit inclusions, this croissant is drizzled with milk chocolate and sprinkled with crunchy chocolate crumbs. According to Sarah Breadmore, Waitrose's confectionery product developer, croissants are all the rage right now and the trend for oversized and indulgent treats is only growing. So, why not indulge in this perfect treat that's meant for sharing with all the food lovers in your life?
But that's not all – Waitrose also has three different flavors of flat Easter eggs to choose from. There's the Blonde Chocolate and Biscuit with its crunchy biscuit crumbs and caramelized biscuit and fleur de sel on top, the Milk Chocolate with crunchy feuilletine and fleur de sel, and the Dark Chocolate & Nut made with dark chocolate and topped with flaked almonds, caramelized hazelnut, and pecan pieces. All three eggs have a hollow half mini egg on top and cost £12 each, and they'll be available to buy from February 3rd.
And the beloved Cracking Pistachio egg is back, but this time with even more pistachio inside its blonde chocolate shell. This egg, which was a hit last year, will return on February 3rd with a slight price hike, now costing £17.
But if chocolate isn't your thing, Waitrose has got you covered. They're launching two new versions of Mini Eggs, which are said to have sweet surprises inside, and the adorable Sunny Side Sam range is back with its charming chocolate fried egg character. There's a variety of options to choose from, like Sam on Toast, Sunny Side Sam Cube Cakes, Chocolate Lollies, and bite-sized Caramel Egg Cups.
And for those who want something other than chocolate, Waitrose is introducing a twist on a festive favorite – the Apple & Cinnamon Hot Cross Bunettone. This Italian cake is made with sultanas and a sweet apple filling and comes with a stencil to dust with cinnamon icing sugar before serving.
Unsurprisingly, this new range has caused quite a stir on social media, with fans raving about the croissant and other drool-worthy treats. And it's no wonder – with products like these, it's hard not to get excited.
But this isn't the only exciting news from Waitrose. Starting from January 27th, customers will once again be able to get a free coffee without making a purchase. That's right, you can now enjoy a cup of Joe without having to buy anything from the store (unless you're just running in for some milk). This perk was first introduced in 2014 but was put on pause during the pandemic. Now, it's back and better than ever.
So, which of these new chocolate products from Waitrose's Easter range are you most excited to try? Let us know in the comments below. And if you have any stories to share about your experiences with these delicious treats, don't hesitate to get in touch with us. We'd love to hear from you!
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