August 13th 2024.
According to Google, bigger is better in the world of smartphones. The tech giant made this clear yesterday when it unveiled three new premium versions of its popular Pixel lineup, including its first foldable phone to hit the Australian market. But that's not all - Google also took the opportunity to showcase its expanding ecosystem of smartphone products by announcing new versions of the Pixel Watch and Pixel Buds headphones at its highly-anticipated Made by Google event at their headquarters in Silicon Valley, California.
When it comes to smartphones, it's all about size, cameras, and now, AI, with Google's innovative Gemini technology incorporated into every aspect of these new Pixels. The standard Pixel 9 and Pixel 9 Pro boast a 6.3-inch display, while the larger Pro XL version boasts an impressive 6.8-inch screen. But it's not just about screen size - all three models feature exceptional cameras, with the Pro versions offering up to five and 10 times optical zoom.
Thanks to the power of AI, these cameras can do some truly amazing things, even after the photo has been taken. With the "Add Me" feature, users can add themselves into a photo that has already been captured. And with generative AI, the camera can fill in any gaps in the shot after re-framing the image, resulting in stunning, professional-looking photos.
And let's not forget about battery life - all three models boast an impressive all-day battery life, with the Pixel 9 and Pro models housing a 4700mAh battery and the Pro XL boasting a staggering 5060mAh battery. This means users can enjoy their new Pixel for hours on end without having to worry about constantly recharging.
In addition to these exciting new features, Google is also guaranteeing seven years of operating system and security updates for all three models, providing long-term peace of mind for consumers. This is a move that echoes Samsung's recent smartphone launch, showing a commitment to providing the best possible user experience for their customers.
But perhaps the most highly-anticipated announcement at the event was the launch of the Google Pixel 9 Pro Fold, coming to Australia on September 2nd. This foldable device was not available in Australia when it was first released last year, but Google has now set its sights on the growing foldable market in Australia. Currently, Samsung dominates this market, with Motorola also making a name for itself with its smaller flip form factor.
The Pixel Fold boasts impressive specs, including a wider design than Samsung's foldable and a new, thinner form factor. It also features a new and improved hinge and a large 8-inch internal display and 6.3-inch external display. The cameras are equally impressive, with up to 5x zoom and a solid 48MP sensor on the main rear camera.
However, this foldable market may not be for everyone, as the Pixel Fold comes with a hefty price tag of $2699, just below Samsung's foldable pricing. But for those willing to invest, the Pixel Fold will be available at major Australian telcos and retailers, including JB Hi-Fi, Harvey Norman, and Officeworks, when it goes on sale in September.
Tech expert Trevor Long was lucky enough to attend the Made by Google event as a guest of Google, and he has seen firsthand the incredible features and capabilities of these new devices. With Google's continued commitment to innovation and providing the best possible user experience, it's safe to say that the future is looking bright for the world of smartphones.
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