April 5th 2024.
The world of food is full of surprises, and sometimes the best things are not what we expect. Take ketchup for example, the beloved condiment that we all know and love. But have you ever wondered if there's more to ketchup than just the famous Heinz brand? That's right, there is a cheaper alternative that has been proven to be just as delicious.
According to a blind taste test conducted by Which?, a supermarket own-brand ketchup was voted as the best by 76 participants. Lidl's Batts Tomato Ketchup, priced at only 45p, beat out other top supermarkets such as Aldi, Co-op, Morrisons, Sainsbury's, and M&S. Not only was it praised for its taste, but it also had less salt and sugar than the average ketchup.
But before all you Heinz fans panic, don't worry, your favorite ketchup brand is still beloved by many. In fact, in a separate taste test comparing branded ketchups, Heinz came out on top with 77% of the votes. Testers loved its iconic color, thickness, and flavor. However, it is worth noting that Heinz is nearly 10 times more expensive per 100g than Lidl's ketchup.
Other brands such as Hellmann's, Del Monte, and Stokes also made it to the top rankings in the taste test. All of the ketchups were tested in March 2024 by a panel of 76 consumers who regularly buy and consume tomato ketchup. Each brand was assessed based on taste, texture, aroma, and appearance, with testers not knowing which brand they were trying to avoid any bias.
Natalie Hitchins, head of home products and services at Which?, explained that while Heinz remains a popular choice, the lower price of Lidl's ketchup may make it a more attractive option for those looking for a delicious and affordable alternative.
In addition to the taste test, Heinz recently launched a new Smokey Bacon flavor which has divided fans. Some find it unique and delicious, while others compare it to Frazzles crisps. If you want to try it for yourself, it's available at various supermarkets and is priced at £2.50 for 460 grams.
The world of ketchup is constantly evolving, and with so many delicious options out there, it's worth branching out and giving different brands a try. Who knows, you may just find a new favorite that won't break the bank. Have you tried Lidl's Batts Tomato Ketchup? Let us know your thoughts!
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