Get ready to smell irresistible with this brand's new perfume, inspired by the 90s and just released.

New Issey Miyake scent harnesses salt's power. Yes, salt.

August 26th 2024.

Get ready to smell irresistible with this brand's new perfume, inspired by the 90s and just released.
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Now, let's talk about the power of scent. As Sex and The City's Samantha Jones famously said: "We're all animals reacting to each other's smells." Of course, we all know that a charming personality and a kind heart are important qualities in a partner. But there's something to be said about the irresistible attraction of a delicious scent. It's no secret that our pheromones go wild for it.

Issey Miyake, the renowned fragrance brand, launched their first fragrance back in 1994. And let us tell you, it was an instant hit. The classic L'Eau d'Issey Pour Homme has been capturing hearts and noses ever since. And now, thirty years later, Issey Miyake is celebrating with a brand spanking new fragrance - Le Sel d'Issey. This woody scent is a true game-changer, harnessing the power of salt. And let's be real, who doesn't love salt?

Le Sel d'Issey by Issey Miyake Eau de Toilette is a new fragrance that draws inspiration from the natural element of salt. Perfumer Quentin Bisch has created a unique blend of woody and marine notes, including laminaria seaweed, oak moss, vetiver, and cedarwood. The result is an invigorating scent that captures the essence of both sea and land. And let's not forget about the sleek and stylish bottle, designed by Tokujin Yoshioka. Its unique elliptical shape and chrome metal cap reflect the fluidity and energy of salt.

But here's the real kicker - customers are not only raving about the powerful scent, but some have even claimed that it can evoke "erotic" thoughts. If we had pearls, we'd be clutching them. According to Anichka, this is "the best man's perfume ever." And Brian can attest to the fact that it's not overpowering, but rather alluring and subtle. And let's not forget the anonymous customer who admitted falling for any man wearing this "Miyake masterpiece." They even go as far as saying that it makes a man feel in his prime, according to a woman's perspective. Talk about a confidence boost.

It's safe to say that Le Sel d'Issey is going to be a popular choice. But let's not forget about the original 1994 scent, a blend of bright yuzu with warm nutmeg and a woody base of sandalwood, musk, and cedar. Issey Miyake truly knows how to deliver a fragrance that packs a punch.

Now, you may be wondering - does salt even have a scent? Technically, no. But that didn't stop perfumer Quentin Bisch from crafting this unique fragrance. "Salt is the memory of a wave on the earth and on the skin," he explained. His intention was to capture the natural response of salt to water, previously interpreted by the brand, as well as the movement of nature. And the result is a delicious mix of marine seaweed and natural origin oak moss, with hints of sparkling ginger.

But let's not overlook the bottle design. Japanese artist and designer Tokujin Yoshioka, who has been collaborating with Issey Miyake for twenty years, has created a masterpiece. The masculine curves of the bottle are intended to reflect the radiance of light and the energy of salt.

So, what are you waiting for? Give it a try and see for yourself. Just don't blame us when you suddenly become irresistible. Share your thoughts and experiences in the comments below.

And in case you need more convincing, we've got even more shopping news for you. Have you heard about the £5.50 shower gel that smells like a £62 cult perfume? Or maybe you're in the mood for some retail therapy? Our shopping expert has got you covered with their top picks from Birkenstock, New Look, Rails, and more. And don't forget to check out the mineral SPF that not only protects your skin but also leaves it glowing for under £30. Want to stay up-to-date with all the latest trends, offers, and trusted reviews? Sign up for our Shopping newsletter now. We promise to keep your information safe, in accordance with our Privacy Policy.

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