April 20th 2023.
The Georgia National Guard is excited to launch a new recruiting tactic to enlist Georgia high school students, using a location-based phone surveillance called geofencing. Targeting 67 public high schools within a one-mile boundary of their campuses, the plan is to generate qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard. The Department of Defense anticipates a minimum of 3.5 million ad views and 250,000 clicks from interested teens aged 17 to 24.
The GA Guard is taking it a step further by seeking vendors to target “parents or centers of influence,” such as coaches and school counselors, with pro-Guard ads. It is hoped that this new campaign will positively raise awareness of the Guard, while also encouraging parental involvement in the recruiting process. An active ad campaign could begin as early as September of this year.
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