December 2nd 2024.
The year 2024 has brought about many viral moments, ranging from the adorable Four Seasons baby to the popular internet sensation, Rizzler. It seems that brain rot, a term used to describe the effects of excessive exposure to memes, has caught the attention of the public and has been chosen as Oxford's Word of the Year. This term, often used by younger individuals, has its roots not only in Gen Z's meme culture, but also in the literary work of Henry David Thoreau.
It's no surprise that brain rot has been chosen as the winner from a list of six other words, including demure and romantasy. This word has become commonplace amongst younger folks, often used when discussing the overconsumption of memes. However, what many may not know is that its origins can be traced back to Thoreau's book, Walden, published in 1854. In it, he questions if anyone is making an effort to cure the "brain-rot" that is plaguing society, much like how England is trying to cure the potato-rot.
Casper Grathwohl, President of Oxford Languages, reflects on the past two decades of the Oxford Word of the Year and notes society's growing fascination with our virtual lives. He acknowledges the influence of internet culture on our language and the way it has permeated our conversations. Last year's winning word, "rizz", was a prime example of how language is evolving within online communities.
In addition to brain rot, another viral moment that has taken the internet by storm is Ethel the blind cat. This year has seen a plethora of such moments, with the Four Seasons baby being just one of many. Grathwohl believes that "brain rot" is a fitting choice for this year's Word of the Year as it speaks to the dangers of our virtual lives and how we choose to spend our free time. It marks the next chapter in the ongoing conversation about the impact of technology on humanity.
The usage of "brain rot" has increased by a whopping 230% since 2023, and it has been embraced not only by Gen Z, born between 1997 and 2012, but also by Gen Alpha, those born after 2013. Grathwohl finds it interesting that these younger generations, who are largely responsible for the digital content that the term refers to, have adopted it. It shows a level of self-awareness and cheekiness regarding the harmful effects of social media that they have inherited.
Last year's winner, "rizz", is defined as possessing style, charm, or attractiveness, and having the ability to attract a romantic or sexual partner. It seems that brain rot has taken the spotlight this year, but it was not the only contender. Cheugy, a term used to describe something as unfashionable, or someone who is trying too hard, was also in the running.
As we move forward, it's interesting to see how language continues to evolve and reflect our society's preoccupations and interests. The Oxford Word of the Year serves as a reminder of the impact of technology and the internet on our language and culture. With the rise of brain rot and other viral moments, it's safe to say that the digital world will continue to play a significant role in shaping our language and lives.
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