Garnett, Sanchez, and Reynolds invest in FuboTV, which rebrands itself as Fubo to reflect its growing streaming services.

Sports streaming platform FuboTV, now known as Fubo, has released a nationwide campaign featuring NBA legend Kevin Garnett and former New York Jets quarterback Mark Sanchez, who are

also investors in the streaming platform. This campaign was produced by another investor, actor Ryan Reynolds, and his production company, Maximum Effort Productions. Kevin Garnett shared on Twitter: “Crashing the boards. Crashing @fuboTV board rooms. It’s what I do”. Reynolds stated that the reason Maximum Effort believes in Fubo is its ability to capture the best of cable and streaming while having the meaningful differentiator of live sports.



The commercial spots are timed to launch just before the Major League Baseball season, with the tagline “If Sports Fans Built a Streaming Service”, emphasizing the features of Fubo that are designed for competitive sports fans who rely on digital. David Gandler, co-founder and CEO of Fubo, mentioned that Fubo has grown in size and scope since its launch in 2015, with consumers affectionately shortening its name to Fubo. With this momentum, an updated visual identity and new ad campaign are being launched.





Reynolds has also struck a multi-year partnership through Maximum Effort, which includes the launch of the Maximum Effort Channel, as well as an exclusive first look at an unscripted TV series and a blind-scripted deal.

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