March 24th 2023.
Alicia Keys and the luxury Italian brand Moncler have come together for a new fashion collection that pays tribute to the singer's New York City roots.
The Big Apple is the source of inspiration for the Moncler X Alicia Keys collection which was released on Wednesday, according to Women's Wear daily. Only available on Net-a-porter and in select Moncler boutiques, as well as its online shop, the range includes baggy tracksuits, nylon bucket hats and cropped halter tops, all of which are informed by Keys' upbringing in the '90s NYC.
The Grammy award-winning artist has a deep connection to Moncler, as she has attended several of the brand's fashion shows and even narrated its Milan Fashion Week presentation in 2021. Keys has also been wearing Moncler's signature bubble coats since she was a child.
“Moncler and me go way back to when I was a little kid during those New York winters,” Keys said.
“A Moncler was something you could see, but not quite reach yet. That high vision of excellence to strive for. This collection is like fulfilling that childhood wish on an epic scale.”
Moncler describes the pieces as “a hotbed of hope, pre-millennial anticipation, and colorful street style.” With Keys' own aesthetic incorporated into the designs, the collection features gender-neutral and androgynous wearables that evoke “confidence and unabashed sensuality.”
Keys' lyrics from her and Jay-Z's 2009 NYC anthem, “Empire State of Mind,” are featured on the collection's signature hoodies which reads, “WHERE DREAMS ARE MADE OF.”
The celebrated singer/songwriter remembers how popular Moncler coats were in NYC during her childhood.
“When I was a kid growing up in New York, if you could have any coat or jacket, Moncler was the big one to get,” Keys told Vogue.
“Not only do their pieces keep you warm, they look super fresh, are made beautifully, and feel really good to wear.”
The collection was revealed during London Fashion Week at Moncler's The Art of Genius event. Photographer Ibrahem Hasan captured the campaign imagery, a city skyline that pays homage to the city that never sleeps.
The team of models works as poets, musicians, actresses, and singer-songwriters in real life, which assisted in representing the city's artistic roots that Keys wanted to include in the designs.
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