FreedomPop teams up with NBA legend Julius Erving to offer low-cost phone plans for older adults.

Basketball legend Julius Erving joins FreedomPop, a wireless company focused on serving older Americans.

May 2nd 2024.

FreedomPop teams up with NBA legend Julius Erving to offer low-cost phone plans for older adults.
Julius "Dr. J" Erving is known for his incredible skills on the basketball court, but now he's using his passion for service to help seniors across America. He has partnered with FreedomPop, a wireless service provider that is dedicated to meeting the unique needs of older adults. This is an important mission, as the senior population in the United States has been growing at a rapid pace, even outpacing the youth population since 2010.

Seniors are incredibly loyal customers, but unfortunately, their wireless needs have been overlooked for far too long. Many of them live on fixed or limited retirement incomes, so affordability and reliability are crucial. They also may have difficulty traveling to retail stores or service locations for upgrades or repairs, and they need patient and attentive customer care when they do need help. It's also essential for them to have a carrier they can trust to be transparent about how they can save money on their monthly bill.

In a conversation with BLACK ENTERPRISE, Erving spoke passionately about his involvement with FreedomPop and the importance of reliable communication, affordability, and inclusivity in empowering seniors across the country. He understands the vital role that technology plays in connecting people, especially for older adults who may have trouble using it. He says, "Many seniors struggle with the functionality of cell phones, which can make it challenging to use them."

For many seniors, technology can be daunting, with tiny text, complex user interfaces, and constant updates. This can be especially challenging for older users who may not feel as comfortable with smartphones. That's why FreedomPop was created - to address the specific needs of this community. As Erving puts it, "They deserve attentive, patient customer care when they need help or tech support. I'm a senior myself, and I know firsthand the difficulty of getting out to service locations and retail stores when you need help."

One of the main reasons Erving is endorsing FreedomPop is because he genuinely believes in its affordability and accessibility. He emphasizes the financial relief it can bring, saying, "You're slicing the fee from a minimum of $30 to just $10." This reduction can have a significant impact on seniors' monthly bills, including Erving's. According to the U.S. Census Bureau, over 17 million Americans aged 65 and older are economically insecure, meaning they live at or below 200% of the federal poverty level. Erving understands this personally, as he shares, "My wife and children are on my phone plan, and it costs me a few hundred dollars a month. I'm excited to switch to FreedomPop and have a $10 monthly bill. I know how much this will help others too."

Throughout his successful career, Erving has established himself as a credible and authentic spokesperson. He only endorses products and services that he genuinely uses and believes in, and FreedomPop is no exception. He says, "My brand has crossed over between ethnic groups and those with money and without money." His endorsement of FreedomPop comes from his conviction that it will genuinely benefit seniors.

Erving is not just a spokesperson for FreedomPop; he is also committed to promoting inclusivity and accessibility for diverse demographics. He explains, "We're also reaching out to adult children of seniors because we want to make sure their parents or older relatives have a carrier that truly cares and caters to them. This will also relieve adult children of the burden of being their parents' tech support, and who wouldn't love that?"

Thanks to the partnership between Julius Erving and FreedomPop, seniors across America can now have a reliable and affordable wireless service that is specifically designed for their needs. With Erving's passion and commitment, this mission is sure to make a positive impact on the lives of many older adults and their families.

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