January 29th 2025.
Shauna, the founder of ShopTheHood, is passionate about helping shoppers find the best deals and steals from Black-owned businesses. However, she has noticed that people are not paying enough attention to this important aspect.
In a recent Instagram video posted on Jan. 18, Shauna expressed her frustration with the lack of support for Black-owned businesses. "I talk about the importance of supporting Black-owned businesses, yet people seem to have an issue with our name," she stated. Shauna went on to explain that ShopTheHood offers a free buying guide that features a comprehensive list of Black-owned businesses, including bookstores and jewelry brands. However, she has noticed that people are still not happy with her website's name.
Shauna then highlighted one of the main features of ShopTheHood, the eight-and-a-way section in their buying guide. This section is dedicated to listing businesses that have been accused of stealing content from other Black-owned businesses and using it to promote their products on Instagram. Despite this effort to support and protect the Black community, Shauna has received criticism for her website's name.
In addition to the buying guide, ShopTheHood also has a jewelry section with over 50 different brands, ranging from affordable options to more high-end pieces. Shauna emphasized that all shoppers need to do is tap on the brand name to be directed to their website, yet some people still have an issue with the name of the website.
Shauna also acknowledged the struggles that many Black-owned businesses face in terms of funding, especially during these uncertain times. She urged viewers to support their local Black-owned businesses, as they need all the help they can get.
In the caption of her video, Shauna left a call to action for her followers. "Don't get distracted by nonessential things," she wrote. "Instead, support a Black-owned business in your community." It is clear that Shauna's main goal is to raise awareness and encourage support for Black-owned businesses, regardless of any criticism she may face.
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