Flounder mode

I enjoyed reading this profile of Kevin Kelly – aptly titled “Flounder mode.” It is a beautiful ode to Kevin Kelly’s approach to life – one that prioritizes creativity, discovery, and wisdom.

Here are 3 notes that resonated –

(1) I asked Kelly about the tradeoffs of focusing on a single thing if you want to be great (which is what I had been getting at before). “Greatness is overrated,” he said, and I perked up. “It’s a form of extremism, and it comes with extreme vices that I have no interest in. Steve Jobs was a jerk. Bob Dylan is a jerk.”

(2) Once I heard a serial founder say he started his second company “out of chaos and revenge.” I heard about another prominent CEO that looks in the mirror every morning and asks himself, “Why do you suck so much?” I read a biography of Elon Musk; he seems tortured. There’s some rumor floating around about how Sam Altman was so focused on building his first startup that he only ate ramen and got scurvy. According to Altman, “I never got tested but I think (I had it). I had extreme lethargy, sore legs, and bleeding gums.”

Compared to this, Kelly’s version of doing his life’s work seems so joyful, so buoyant. So much less … angsty. There’s no suffering or ego. It’s not about finding a hole in the market or a path to global domination. The yard stick isn’t based on net worth or shareholder value or number of users or employees. It’s based on an internal satisfaction meter, but not in a self-indulgent way. He certainly seeks resonance and wants to make an impact, but more in the way of a teacher. He breathes life into products or ideas, not out of a desire to win, but out of a desire to advance our collective thinking or action. His work and its impact unfold slowly, rather than by sheer force of will. Ideas or projects seem to tug at him, rather than reveal themselves on the other end of an internal cattle prod. His range is wide, but all his work somehow rhymes. It clearly comes very naturally for him to work this way, but it’s certainly not the norm. 

(3) I want more role models like Kevin Kelly. People that proudly whistle while they work. Who have boundless energy and healthy gums. Whose enthusiasm is contagious. Who are well-adjusted and emotionally regulated. Who have solid relationships and happy families. Who are hungry and impactful and care deeply, without being jerks. And I want more people to talk about these qualities with respect and reverence.

I have never been a billionaire or built a unicorn, so I can’t speak with any conviction about what it requires. I won’t be eulogized anywhere important and no one 300 years from now will talk about what great things I did. But I want to live in a world where you can have an impact and be happy. Maybe that’s naive, but I’m sticking to it.

All of this occurs naturally to Kelly, and he doesn’t have complicated feelings about it. I’m hoping to get there myself by channeling him more. “The more you pursue interests,” he told me on the good day we spent together, “the more you realize that the well is bottomless.”


There’s a thread of self-acceptance and joy that’s perceptible. It made me think.. and inspired me.

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