August 1st 2023.
Florence Pugh has just been revealed as the face of Tiffany & Co's latest launch, and she looks stunning. The 27-year-old actress modelled pieces from the expansion of the Tiffany Lock collection, showcasing an array of pendants, rings, earrings and bracelets.
Florence joins the likes of BLACKPINK's Rosé, BTS' Jimin, and singer Nancy Ajram as the house ambassador, and appears wildly different with her new dark brunette buzzcut. The campaign celebrates the icon of love, and is symbolic of unbreakable bonds. Alexandre Arnault, executive vice president of product and communication, said: “We are excited to showcase the new expressions of the Tiffany Lock motif. Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”
Florence's deal with Tiffany & Co comes shortly after her dad criticized Oxford's low traffic neighborhoods (LTN) policy for destroying his businesses. Her father owns Kazbar and Café Coco in the area, and has blamed the Oxfordshire County Council scheme for the failure of his establishments. He told Sky News: “It has become more difficult to get here, people just do not come. You cannot get staff, they cannot get home or they have to have taxis. The cost of these things is just astronomical and people do not want to work.”
Florence rose to fame following her roles in blockbuster films like Midsommar, Little Women and Lady Macbeth, and most recently starred in the box office smash Oppenheimer, which tells the story of the atomic bomb’s creation. She debuted her dark buzzcut at the Met Gala, and has been receiving rave reviews for her performance in Oppenheimer.
It's no surprise that Florence has been chosen to represent Tiffany & Co, and we can't wait to see what else is in store for the actress.
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