August 29th 2023.
Fat Joe has been in the hip hop scene for a long time, and he is now in a position to impart his wisdom on others. During a recent conversation with Rap Radar's B-Dot and Elliot Wilson, Joe revealed a past mistake he'd made that cost him a lot of money.
In 2004, Joe got into two feuds with two of the biggest figures in hip hop: Jay-Z and 50 Cent. As a result, he lost out on a Reebok sneaker deal, and it was only later that he learned he had also lost a Nike deal due to the feuds. Joe was close to signing a deal with Michael Jordan for a Fat Joe Jordan sneaker collection, worth $20 million, but this was taken off the table due to the beefs. Jordan was reportedly on the phone with Joe, telling him, "You know I love you, big Joe, but you're too hot right now. I wanted to do it, but I'm not into all that rap beef. With all this controversy, we can't do the sneaker anymore."
Joe's beefs with Jay-Z and 50 Cent cost him two sneaker deals, but thankfully, he has since mended relationships with both. In fact, he is now signed to Jay-Z's management arm of Roc Nation, and he was brought on stage at a recent hip-hop 50th celebration at Yankee Stadium by 50 Cent. Joe has learned his lesson well, and he has since changed his ways - both professionally and financially.
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