October 10th 2024.
For years, fans of Quality Street chocolates have cherished the tradition of keeping their old tins and reusing them in various ways. However, in 2022, Nestlé, the company behind the beloved Christmas chocolates, made a major change that sent fans into a frenzy. The iconic shiny wrappers were replaced with paper ones, a move aimed at reducing plastic waste and being more environmentally friendly.
While many applauded the decision, others were outraged and believed that it had "ruined Christmas." Even now, the topic remains sensitive during the festive season. And now, Quality Street is once again making a big change, this time to the tub itself.
The chocolate giant is currently trialling a new "first-of-its-kind" paper tub at Tesco, which has caused quite a stir among fans. The traditional practice of keeping the tubs and tins each year, using them for sewing or as cake tins, may soon become a thing of the past. The new paper tubs, adorned with gold foil, have a luxurious design and feel, and have undergone extensive testing to ensure the quality and freshness of the chocolates during transportation and storage.
The tubs also come with a re-close feature, making it convenient for chocolate lovers to store their sweets. And once all the chocolates are consumed, the entire tub can be easily recycled. However, some fans are skeptical about the change, with concerns that the paper packaging may affect the taste of the chocolates. But the official Quality Street UK account has reassured fans that the chocolates will taste just as delicious as they do in the current packaging.
Despite this, some fans are still not convinced and believe that the traditional tins were the best option. They argue that using tin is also a fully recyclable material, making the switch to paper unnecessary. However, there are also those who are in favor of the more sustainable paper tubs, with some hoping that the cost of the chocolates will be reduced as a result.
Jemma Handley, Senior Brand Manager for Quality Street, expressed excitement about the trial and the brand's commitment to sustainability. She also acknowledged the controversial practice of putting the wrappers back in the tub and explained how the paper tub allows for a good reason to do so – for recycling purposes.
Cheryl Allen, Head of Sustainability at Nestlé, emphasized the importance of reducing the use of virgin plastic and how this trial will provide valuable information for future packaging decisions. And for those who still prefer the old school tins, there's no need to worry as a limited-edition tin was recently launched for Christmas 2024.
The design of the tin pays homage to the brand's heritage in Halifax and has been a staple in Christmas traditions for 88 years. And for fans who miss the Coffee Creme, they can find it exclusively at Waitrose and John Lewis, along with the option to purchase branded tins.
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