October 8th 2024.
The owner of a popular cookie shop in the United States, which recently made headlines for an unauthorized pop-up in Sydney, has revealed that the unexpected turn of events has accelerated their plans to expand into Australia. Jason McGowan, CEO and co-founder of Crumbl, has arrived in Australia to scout for potential locations to open the first branches of their famous brand, which has gained a loyal celebrity following.
In an interview with 9news.com.au, McGowan shared, "We have always had plans to go international, but the overwhelming response from the Aussies has fast-tracked those plans. We are grateful for the support and it has definitely pushed Australia to the top of our list." McGowan also clarified that the company has no intentions of taking legal action against the individuals responsible for the unauthorized pop-up in Bondi, which sold imported Crumbl cookies to eager fans.
"Our main concern is ensuring that our customers receive the same high-quality product that Crumbl is known for in the United States and Canada," McGowan explained. "We want our brand to be well-represented in Australia and are excited to see such a positive response from the locals." He added that the company will be asking for input from Aussies to determine the best location for their first shop in the country, with Bondi being a top contender.
During his time in Australia, McGowan has been exploring different neighborhoods and considering potential franchise partners to help bring Crumbl to the country. He also highlighted the unique aspect of their brand, where cookies are made fresh in front of customers, giving them a one-of-a-kind experience. "You can actually see them cracking the eggs, mixing the dough," he shared. "It's all about the freshness and quality of our products."
Although fans will have to wait a little longer, with plans to open stores in the next six to 12 months, McGowan assured that it will be worth the wait. Crumbl is well-known for their collaborations with celebrities like Kylie Jenner and Olivia Rodrigo, as well as their ever-changing and exotic flavors like key lime pie and caramel apple. As they continue to expand globally, the company remains committed to their core values of providing delicious, fresh, and high-quality cookies to all their customers.
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