March 27th 2024.
For many years, there has been growing concern over the use of parabens and phthalates in Black hair care products. These chemicals have been found to disrupt the body's endocrine system and have been linked to various health issues and damage to hair. Sadly, even popular products used by Black women, such as relaxers, oils, moisturizers, and gels, have been found to contribute to the risk of developing certain types of cancer, including breast and uterine cancer. The Harvard T.H. Chan School of Public Health has conducted research on this issue, bringing attention to the potential dangers of these chemicals.
But what is the solution? That's where Climax Hair Care comes in. This brand is the first and only natural hair care line specifically designed to promote the health and longevity of coarse-textured hair that is frequently styled with heat. Tavia Green and her husband, Thelbert, entered the $3 billion Black hair care industry in October 2021 by experimenting with ingredients they had in their own kitchen. The result was a game-changing product described as "the natural alternative to BioSilk." Their goal was to create a line of products that catered specifically to textured hair.
Tavia, who is a licensed hairstylist and wig maker, has been on her own hair care journey long before Climax was established. Through her work in the salon, she noticed a recurring issue among her Black clients – dryness and breakage from frequent heat styling and a lack of resources to prevent it. This sparked her interest in the ingredients found in hair care products and led her to create Climax Hair Care.
The brand started with two products, Silk Me and Gloss Me Silkening Serum, and quickly gained popularity among Tavia's clients. With a following on social media from her work as a hairstylist, Tavia decided to put her products to the test with her clients and the response was overwhelmingly positive. This led to the expansion of Climax to include four more best-selling products: Clean Me Shampoo, Smooth Me Conditioner, Mold Me Styling Foam, and Style Me Styling Spray.
Climax's success is evident on social media, with over 40,000 followers on Instagram. Customers from all over the country have raved about the positive effects of Climax's products on their hair, from silk presses to quick weaves. This has caught the attention of major retailers, including Target, who invited Climax to participate in their Target Forward Founders Program. This program helps early-stage consumer packaged goods companies prepare for retail shelves. Climax's popularity impressed Target, and they offered to stock their products in 200 stores nationwide.
While many business owners would jump at this opportunity, Tavia and her team have taken a slower approach in expanding their brand. They want to ensure that they maintain their high-quality products and not rush into anything. But this doesn't mean that Climax isn't growing. With funding from grants, accelerated programs, and angel investors, Climax plans to expand to beauty supply stores in popular cities like Atlanta and Houston by the end of 2024. Tavia has even bigger plans for the future, stating that within the next five years, Climax will be available in every beauty supply store in the United States.
But that's not all – Tavia's ultimate dream is to collaborate with Ulta Beauty. She believes that Ulta's diversity and wide range of products make it the perfect fit for Climax. And with their growing success and loyal fanbase, it's clear that the sky's the limit for this brand. Tavia is excited about what the future holds and is determined to make Climax a household name.
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