June 6th 2024.
Esther Wallace, the visionary founder and owner of Playa Society, recently announced the release of her latest apparel collaboration with the WNBA. This collection pays tribute to the incredible players who have contributed to the growing popularity of women's basketball. The summer 2024 drop features a hoodie and T-shirt with the bold statement, "If You're Just Now Tuning Into Women's Basketball, We Told You So." This phrase perfectly encapsulates Wallace's mission with Playa Society - to elevate and celebrate the players who have made this sport what it is today.
Wallace's passion for fashion and design began at a young age, and as a former basketball player herself, she always dreamed of making a difference in the world of women's basketball as a designer. After returning from playing overseas and pursuing her master's degree, she decided to embark on an entrepreneurial journey and create Playa Society.
The brand gained widespread recognition in 2017 when Wallace released a T-shirt design with the words "Female Athlete" boldly displayed with a strike through the word "Female." This powerful statement immediately resonated with people and sparked a high demand for the product. What started as a small business selling at farmers' markets quickly turned into a flourishing online store, thanks to the overwhelming support from customers.
Playa Society's launch in 2018 was heavily influenced by the iconic scene from the movie "Love & Basketball," where the character Monica declares, "I'm a ball playa." This catchphrase and the brand's unique designs caught the attention of WNBA players, including Candace Parker, who wore the "Female Athlete" shirt on TNT's Area 21 in 2018.
Wallace's strong connections with WNBA players and her brand's growing popularity led to a collaboration with the league in September 2021. The inaugural collection featured a hoodie, sweatpants with team logos, and a T-shirt displaying the WNBA logo. The following year, during the pre-COVID-19 summer of 2020, the "Female Athlete" T-shirt saw an unprecedented surge in demand, selling thousands of units.
This success prompted Wallace to pitch her latest WNBA collaboration for the summer of 2024, which will be available for purchase on the Playa Society website starting Friday. As the designer herself explains, "This collection pays homage to those who built this - the players, the creators - everyone who knew we were dope and did the work to get us here." It's a celebration of the women who have made history in the world of basketball and a testament to Wallace's unwavering commitment to elevating and empowering them.
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