July 13th 2024.
If you're planning a dreamy vacation to the Amalfi Coast in Italy, you've probably heard of the popular town of Positano. And while it definitely lives up to the hype, there's another hidden gem nearby that you won't want to miss. Praiano, a neighboring town, offers the same enchanting atmosphere of la dolce vita but without the hefty price tag.
Positano, with its colorful buildings perched on the cliffside, has been a beloved holiday destination for centuries, attracting both locals and tourists alike. It's even recognized as a UNESCO World Heritage site. But with the rise of social media, it has also become a hotspot for influencers seeking the perfect backdrop for their Instagram photos, often seen sipping on Aperol spritzes and donning fashionable hats and pants.
The town has become so popular that plans are in place to revive an old military airfield near the city of Amalfi to accommodate the estimated 5 million visitors per year. This may bring more people to the area, but it could also put a strain on the already bustling Positano and potentially drive prices even higher.
For those looking to escape the crowds and selfie sticks, Praiano offers a more authentic and laid-back experience. It's just a short 20-minute drive from Positano and also conveniently located for exploring other nearby towns like Amalfi and Maiori. And even during the off-season, it maintains its charm with charming ceramic shops, local grocers, and stunning sunsets.
There are plenty of things to do in Praiano, whether you're in the mood for a peaceful walk along the beach or want to indulge in some delicious Italian cuisine. And speaking of food, Praiano has no shortage of options, from homemade pasta dishes to fresh seafood. Plus, the town is perfectly situated for those wanting to explore the rest of the Amalfi Coast, with easy access to buses and taxis.
When it's time to refuel, be sure to check out some of the top dining spots in Praiano, such as Kasai, known for its elevated pasta dishes and fresh seafood, or Miragalli, a cozy wine and cocktail bar serving up local favorites. And for a taste of the local culture, stop by Bar del Sole, a simple café where you can rub shoulders with the friendly locals and take in the stunning views of the coast.
Getting to Praiano is currently easiest through the Naples airport, with flights from the UK taking just over 2 and a half hours. However, once the Salerno Costa d'Amalfi airport opens, there will be direct flights from London Gatwick to the Amalfi Coast. From Naples, it's about a 1 and a half hour car ride, so it's recommended to book a private taxi in advance to avoid the higher prices in the city.
So, if you're ready to escape to the picturesque Amalfi Coast, don't overlook the charming town of Praiano. With its stunning views, delicious food, and laid-back atmosphere, it's the perfect spot for a peaceful and authentic Italian getaway.
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