March 24th 2023.
Yolanda White courageously transformed into a business proprietor. The originator and CEO of Dayo Women attire business mustered up the audacity to make the daring transition after serving as a top executive in charge of billion-dollar brands for more than 20 years in the cosmetics, automotive, food, and beverage industries. White launched the loungewear and leisurewear company Dayo Women after she was unable to find the items she wanted. “I created Dayo for women who wanted to feel comfortable and stylish without any difficulty.” White is utilizing her extensive professional experience to revolutionize the loungewear sector for women.
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Forming a niche to empower women
“At Dayo, customers get great worth due to the fact that they can wear the styles for various occasions, including at home, while working remotely, on holidays, and when travelling,” White states. Additionally, she inaugurated her business to motivate women and fortify their self-love. White remarks that she will strengthen brand recognition by being a highlighted vendor for Amazon’s female-owned business storefront during Women’s History Month. Speaking about her collaboration with the online retailer, she remarks: “I have truly appreciated working with the Amazon team, and the dedication that they have had over the last year has enabled Dayo to grow from zero sales to offering product almost on a daily basis.”
Now, White is taking measures to position Dayo Women for growth within the nearly $6 billion U.S. loungewear sector, which is expected to double in size by 2030. She provides women additional assistance through self-love tools, including a blog, journal, and cards.
(Image Source: https://www.blackenterprise.com)
Tackling difficulties while searching for new investment
Having Dayo Women on the shelves came with numerous challenges. Despite the fearless entrepreneur being able to innovate style in the loungewear field, she was compelled to self-fund her business with a $350,000 initial investment of her own funds.
Yolanda White boldly ventured out to become her own boss as a business owner. Having worked for over 20 years as a leading executive handling billion-dollar brands in the cosmetics, automotive, food, and beverage industries, she gained the courage to make the daring transition. White created Dayo Women, an apparel company, after being unable to find what she wanted in the space. She declared, “I made Dayo for women who wanted to be able to feel at home in comfort and style with ease.” White is utilizing her extensive professional experience to revolutionize the loungewear industry.
(Image Source: https://www.blackenterprise.com)
Seeking to build a niche to empower women, White launched the Dayo Women collection in 2018. The Atlanta-based company offers around 40 designs in various colors and sizes, including wrap tops, pant sets, robe dresses, ponchos, mini dresses, bra bands, and accessories like scarves and belts. She concentrates on providing customers with creative styles and affordable prices, with items ranging from $25–$200. “With Dayo, you get great value because you can wear your styles in many ways for multiple occasions, including entertaining at home, working remotely, for vacations, and on the go,” White expressed. Additionally, she began her business to encourage women and strengthen their self-love. White is also a featured vendor for Amazon’s women-owned business storefront during Women’s History Month, commenting, “I have truly enjoyed working with the Amazon crew, and the commitment that they have had over the last year has allowed Dayo to go from zero sales to selling product almost daily.”
Now, White is striving to position Dayo Women for growth within the near $6 billion U.S. loungewear sector, which is estimated to double by 2030. She provides women extra support through self-love tools, including a blog, journal, and cards.
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