April 15th 2025.
Emma Raducanu is a British tennis star who has become a household name after her incredible win at the US Open in 2021. Her victory as a qualifier made her the first player in the Open Era to win a major singles title, earning her worldwide fame and even a BBC Sports Personality of the Year Award. This fairytale win also opened doors for Raducanu to become an ambassador for various high-profile brands and companies, including a £3 million-a-year partnership with Vodafone.
However, there have been recent reports that Raducanu has been dropped by Vodafone, sparking speculation about her performance on the court. Some have even suggested that her lack of a second trophy since her historic win could be the reason behind the decision. However, the truth is that Raducanu's partnership with Vodafone has come to an end because she was asking for a higher fee, according to the Daily Mail.
Despite this setback, Raducanu has been on a recent resurgence, climbing back into the world top 50 after reaching the quarter-finals at the Miami Open last month. It's worth noting that she has faced several injury problems since her world No.10 ranking in 2022, requiring triple surgery that impacted her ranking. However, Raducanu has proven that she is more than capable of beating some of the best players in women's tennis, with three impressive victories against top-10 players in the last 12 months.
Despite the Vodafone reports, Raducanu still has several lucrative endorsement deals, including partnerships with Dior and Tiffany & Co, which bring in around £2 million per year. She also continues to work with Evian, HSBC, British Airways, Nike, and Wilson. In total, she earns around £5.2 million from these sponsorships, making her one of the highest-paid female athletes in the world.
Nike and Wilson not only provide Raducanu with her match and training gear, but also pay her an additional £100,000 per year. In 2024, she was the seventh highest-paid female athlete in the world, earning a total of £11 million, according to Sportico. This week, it was also revealed that Raducanu is in talks with Mark Petchey for a full-time coaching role. She has been without a permanent coach since January, when she parted ways with Nick Cavaday due to health reasons.
Raducanu is currently ranked world No.47 in the WTA rankings and may make her next tournament appearance at the Madrid Open in April. Despite not playing for Great Britain in the Billie Jean King Cup qualifying, she continues to be a rising star in the world of tennis, and her success both on and off the court is a testament to her talent and hard work.
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