October 11th 2024.
Emma Raducanu recently addressed rumours on her Instagram account regarding her partnership with Porsche. It was falsely reported by the Daily Mail that the luxury car company had taken back her £125,000 911 Carrera GTS Cabriolet and that her endorsement deal was in jeopardy. However, the 2021 US Open champion quickly shut down these rumours in a cryptic social media post.
Some media outlets had claimed that Porsche was unhappy with their partnership with Raducanu and may end it if they were not getting enough value. But the 22-year-old tennis star, who celebrated her birthday on Sunday, seemed to dismiss these reports with a clever Instagram post. She shared a photo of herself sitting inside a Porsche, accompanied by another photo with the caption, "Like I vanished and reappeared."
Despite these false claims, Porsche has confirmed that Raducanu is still one of their global brand ambassadors and they are very happy with their partnership. A spokesperson for the company stated that there have been no changes in their successful collaboration since it began in 2022. This puts to rest any doubts about the future of Raducanu's endorsement deal with Porsche.
However, there were also reports that Raducanu's Porsche had been taken away from her. One of her associates allegedly told the Daily Mail that the car had been returned and was no longer at her home. This news came at a time when Raducanu was recovering from a foot injury and had withdrawn from several tournaments in China. She is now hoping to return to the court at the Hong Kong Open on October 28.
Despite her recent injury and schedule changes, Raducanu has had a remarkable comeback this year. After struggling with injuries in 2022 and 2023, she has climbed back up to world No. 57 and reached the quarter-finals in multiple tournaments. She even had a strong performance at Wimbledon and reached the semifinals of the Nottingham Open. However, she has also faced some minor injuries and setbacks, which is understandable given her surgeries last year. Former British No.1 Tim Henman had set a target of 20 WTA Tour events for Raducanu this season, and she has already played in 13 so far.
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