December 11th 2023.
AI marketing is a game-changer when it comes to content marketing. It can help you save time and money, while also boosting your ROI. But how can you make the most out of it?
AI marketing leverages AI tools and algorithms to create, optimize and distribute content that is tailored to your target audiences. The idea is to create content that is valuable to your audience, but also optimized for search engines and user preferences. It's a great way to drive better results for your marketing department.
But why use AI? The main advantage of using AI to create and optimize your content is that it can save you both time and money. AI is always faster than a human writer and can create content that reads naturally and scores highly for SEO. Plus, if you outsource the writing to AI, you can allocate your resources more efficiently and spend more time on high-value tasks.
Even if you usually write the content yourself, AI can still be a great asset. It can help you dramatically increase the content output, polish the overall writing, and focus on managing your business. AI can instantly create content of any kind, do research and brainstorm ideas, analyze large amounts of data, find ideas and opportunities for promoting and distributing your content, and optimize and improve your existing content and drafts. In short, it can save you time and money.
But how can you use AI in marketing? Here are 8 practical tips:
1. Combine AI with human supervision - Despite AI's potential, you will need people in the loop. You can't leave all your strategy, content planning, and production to a machine. Combining real-life expertise and original research with AI’s creation capabilities is the best way to make your content stand out.
2. Know your audience and tell AI about it - You need to know what your target audience wants to engage with before you start. Otherwise, your AI tools are writing blind. Make sure you know your audience’s preferences, pain points, and interests so you can better tailor AI-generated content to your audience’s needs.
3. Choose the right tone of voice - AI text generators can help you write with a consistent tone of voice. Most AI content writing tools allow you to choose a tone of voice, ranging from academic to friendly and informal. You can even create the same article in different styles to see what fits best with your brand’s tone of voice, and what is going to resonate with your audience.
4. Feed AI examples of your work - You can also feed AI examples of your work to help it understand your own unique tone of voice.
5. Give AI guidelines on the tone of voice - You can also give AI guidelines on the tone of voice you tend to use in your content.
6. Run your content by the subject matter expert - It's best to run your content by the subject matter expert before publishing it.
7. Add useful images - Adding useful images to your content can help you stand out from the competition.
8. Fact-check the information generated by AI - Make sure to fact-check the information generated by AI to ensure accuracy.
By following these tips, you can make the most out of AI content creation tools and leverage them to push your marketing to the next level, slim your marketing spend, or boost your billing rates.
AI marketing can help you save time and money while getting better results, faster. But it can be hard to know where to start. So, let's take a look at what AI marketing is, how it can help your content marketing strategy, and why it’s so cost-efficient. We’ll also cover some key tips for using AI to generate marketing content so you can make the most out of it.
What Is AI Marketing?
AI marketing is a digital marketing strategy that uses AI tools and algorithms to create, optimize, and distribute content. The goal is usually to attract, engage, and convert your target audiences. AI can automate and enhance content-related tasks, allowing you to create more targeted, efficient, and data-driven content strategies. The AI content you create should be valuable to your audience, but also optimized for search engines and user preferences.
How Can AI Benefit Your Content Marketing Strategy?
The main benefit of using AI to create and optimize your content is that it can save you both time and money. AI will always be faster than a human writer. And if used correctly, you’ll be able to create content that reads naturally and scores highly for SEO. If you outsource the writing to AI, you can allocate your resources more efficiently. As a result, your team can spend more time on high-value tasks and achieve better ROI on your content marketing spend.
But What If You Usually Write the Content Yourself?
In this case, AI can help you dramatically increase the content output, polish the overall writing, and help you focus on managing your business. Together with AI, you can:
• Instantly create content of any kind
• Research and brainstorm ideas
• Analyze large amounts of data
• Find ideas and opportunities for promoting and distributing your content
• Polish and enhance your content strategy
• Enhance your SEO and generate more organic traffic
• Optimize and improve your existing content and draft
• Better understand your target audience
• Save time and money on all of the above
Now that you have an understanding of what AI can do for your content marketing, let’s look at some practical tips for using AI.
Eight Practical Tips for Using AI in Marketing
So, you’re ready to get AI to do some of the heavy lifting when it comes to content marketing tasks. It’s time to push your marketing to the next level, slim your marketing spend, or boost your billing rates! But even the best tool needs some human input. So, how can you wield AI content tools for the most effective results? Here are a few tips to keep in mind when you’re starting out:
1. Combine AI with Human Supervision
Despite AI’s epic potential, you will need people in the loop. You can’t leave all your strategy, content planning, and production to a machine—as tempting as it may be! For example, there’s no denying that AI marketing can work well, but it works even better when you pair it with a subject matter expert and an editor. Combining real-life expertise and original research with AI’s creation capabilities is the best way to make your content stand out. Here are some examples of how you can achieve this:
• Provide AI with extra information from your own experience when generating and editing your content
• Use AI to help you frame questions, summarize, and edit interviews with experts
• Research using AI to generate questions you may not have thought to ask an expert
• Use AI to summarize articles, PDFs, and other content to discover new talking points or trends
• Edit the final drafts and fact-check the information generated by AI
• Add useful images to your content
• Give AI guidelines on the tone of voice you tend to use in your content
• Run your content by the subject matter expert before publishing it
2. Know Your Audience and Tell AI About It
You need to know what your target audience wants to engage with before you start. Otherwise, your AI tools are writing blind. Make sure you know your audience’s preferences, pain points, and interests so you can better tailor AI-generated content to your audience’s needs. That way, each piece of content will help you build strong connections with readers and drive engagement.
AI text generators can also help you write with a consistent tone of voice. Most AI content writing tools allow you to choose a tone of voice, ranging from academic to friendly and informal. You can even create the same article in different styles to see what fits best with your brand’s tone of voice, and what is going to resonate with your audience. However, it’s best to stick to a consistent tone of voice throughout your content. Tools like ContentShake AI will even automatically score your copy’s tone of voice and highlight bits of text that need to be fixed. You can also specify your preferred tone of voice when generating content with AI. For example, you can provide it with instructions:
• You can also feed AI examples of your work to help it understand your own unique tone of voice.
Let’s explore some tips and tricks for defining and maintaining a tone of voice in AI-generated content.
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