October 4th 2023.
EA Sports FC 24 has been off to a great start since it was announced that EA and FIFA were ending their partnership, and that EA’s FIFA games were being rebranded to EA Sports FC. Despite UK physical sales being lower than FIFA 23, the early access period was a success, with 6.8 million players taking part - 25% more than FIFA 23's early access period.
This demonstrates that EA’s confidence that the game would do well without the FIFA brand was well-placed, and that a lot of long-time players were willing to stick with the publisher. This is especially vindicating considering FIFA had wanted to charge EA over $1 billion for the licence for the next four years.
Now, the ball is in FIFA’s court as the organisation intends to find a new partner to make officially licensed video games. However, FIFA’s yet to reveal anything concrete and at the very least won’t have a new football game out until 2024 at the earliest, allowing EA to operate unopposed for the time being.
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