June 15th 2023.
Dwayne “The Rock” Johnson has always been a go-getter. With his latest venture, the XFL League, Johnson has taken on a new challenge - one that is costing him major dividends. According to Forbes, the losses could total $60 million.
Johnson, alongside his business partner Dany Garcia, Disney, and RedBird Capital Partners, purchased the bankrupted league for $25.3 million in 2020. Johnson believed the league needed to exist for those who had the talent and skill but failed to make the leap to the NFL. “Football was my dream,” said Johnson. “The NFL was my thing. I was going to buy my parents their first house. Football didn’t end on my terms. I wish I’d had the XFL when I was coming out.”
The XFL has already helped make 27 players’ dreams come true by getting them to the NFL, however, the alternative league has still lost an estimated $60 million in 2023 alone. Despite this, Johnson is fully committed to the venture and is expecting to see big results come next year. In a tweet, he doubled down on his belief in the XFL. “We saw some nice successes and took some L’s in our first season that we learn from. 75-100 XFL players will be competing in NFL camps this fall. That’s a big number that will continue to grow season over season. We’re in it for the long haul. Step by step building the league of opportunity.”
The Sun reports that the XFL is projected to bring in $100 million in 2024, with significant support from the leading sports network ESPN. This could be a turning point for Johnson and the XFL League, and it seems that his dedication and commitment to the venture may be paying off.
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