March 8th 2024.
Dwayne "The Rock" Johnson, a well-known professional wrestler and actor, is expanding his business ventures with his latest addition to his empire - a new personal care line called Papatui. This innovative brand, offering products for skin, hair, body, and tattoos, officially launched on March 7 and will be available for purchase nationwide at Target stores and online on Target.com starting March 10. Customers can also purchase the products directly from Papatui's website.
In a statement, Johnson expressed his excitement about the launch, stating that people have been asking him about his skincare routine for years. He is a strong advocate for men taking care of themselves not just physically, but also mentally and emotionally. With Papatui, he hopes to provide men with high-quality, yet affordable products that will help them look and feel their best. Johnson believes that men deserve access to top-notch products without having to pay exorbitant prices. And with Papatui, they can now trade-up to luxurious products without breaking the bank.
Johnson's passion for men's wellness and grooming is evident in his social media posts as well. He often talks about the importance of self-care and encourages men to take better care of themselves. With Papatui, he has worked closely with a team of skincare experts and scientists for over three years to create products with effective and cleaner ingredients. The brand's collection will range from $7.99 to $9.99, making it accessible to men of all backgrounds.
The name Papatui holds a special meaning for Johnson. He explains that it is a tribute to his Samoan grandfather, High Chief Peter Maivia, who taught him the importance of men's care from a young age. His grandfather was not only handsome and well-groomed, but also a respected and beloved figure in their community. He was also known for being tough, a trait that Johnson admits he did not inherit. His grandfather's nickname for him was "Tui," and "Papa," which means "Rock" in Samoan, comes from his role as a father to his three daughters. For Johnson, Papatui represents the important anchors in his life - his grandfather and his daughters.
Aside from his successful acting and wrestling career, Johnson is also a member of the board of directors for TKO Group Holdings, the company that owns World Wrestling Entertainment. As part of his agreement with the group, he was given the trademark for his iconic moniker "The Rock" and 24 other phrases and names associated with him during his illustrious wrestling career.
In conclusion, Dwayne "The Rock" Johnson's Papatui brand is not just another addition to his business portfolio - it is a personal project close to his heart. With this new venture, he hopes to inspire men to prioritize their well-being and provide them with affordable yet effective products to help them achieve their grooming goals.
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