March 8th 2024.
In a recent episode of Sneaker Shopping with Complex, NBA legends Shaquille O'Neal and Allen Iverson, who also hold roles as president and vice president at Reebok Basketball, discussed the potential relaunch of iconic sneakers associated with hip-hop heavyweights Jay-Z and 50 Cent. The two former basketball stars, known for their on-court prowess and off-court style, were excited to delve into this topic.
The host brought up how fans and sneaker enthusiasts alike reacted when Jay-Z sported a pair of his Reebok S. Carter Collection sneakers at this year's Super Bowl. This sparked a conversation about the possibility of bringing back these popular kicks. Shaq, always the businessman, expressed interest in making it happen if Jay-Z, who he affectionately referred to as the "Hard Knock Life billionaire," was on board. He even sent a direct message to Jay-Z, saying "Jay-Z, if you're watching, we wanna holla at cha."
Iverson, who is known by his nickname "The Answer," chimed in by sharing that he was a huge fan of the S. Carter Collection when it was first released in 2003. He proudly admitted to wearing them all summer long. As a member of the Reebok family, Iverson and his crew were even lucky enough to receive custom-made S. Carters. The collection, which resembled the iconic 1984 white Gucci sneakers, flew off the shelves, selling 10,000 pairs in just a few hours.
The conversation then turned to 50 Cent's G-Unit Reebok Collection. Would there be a second release of this collaboration? Around the same time as the S. Carters, 50 Cent signed a deal with Reebok to release a collection of sneakers featuring the G-Unit logo. Shaq and Iverson expressed excitement about the potential of bringing back both collections and assured fans that they would make it happen.
Shaq even sent a message to 50 Cent, saying "50, when I call you, holla. Jay-Z, we'll be calling. We definitely want to give the fans and consumers what they want." The duo promised that they would have a conversation with both Jay-Z and 50 Cent about the relaunch and teased that there would be new styles and advanced technology incorporated into future Reebok footwear.
The tweet announcing this potential relaunch also included a link to an interview where Iverson revealed that he had been presented with a signature sneaker from Jordan Brand before he signed with Reebok. This added another layer to the conversation, as it showed just how influential and sought after these two basketball superstars were when it came to sneaker collaborations.
It's clear that Shaq and Iverson are passionate about bringing back these iconic sneakers and are ready to work with Jay-Z and 50 Cent to make it happen. As they said in the video, "We definitely want to give the fans and the consumers what they want." Fans can only hope that this exciting collaboration will become a reality in the near future.
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