September 13th 2024.
The news that Oasis will not be implementing dynamic pricing in tomorrow's ballot has brought both relief and disappointment to fans. Many were left gutted when their precious ballot codes failed to arrive in their inbox, but for those who did receive an email, there was a new ticket price cap in place. This means that dynamic pricing, which caused frustration for many fans in the general sale, won't be an issue in tomorrow's private sale.
These codes, which fans should have received by now, will allow them to enter tomorrow's highly-anticipated ballot for the Gallagher brothers' added Wembley shows in their 2025 tour. This is thought to be the last chance to nab a ticket for Noel and Liam Gallagher's historic comeback, marking their first performance together in 15 years.
The initial pre-sale ballot in August invited lucky fans to purchase tickets, but for those who were unsuccessful, there was another chance in the general sale on August 31st. However, chaos ensued as thousands of fans scrambled for tickets, only to find that the prices had been inflated due to Ticketmaster's dynamic pricing model. This meant that the cost of tickets fluctuated depending on demand, with some fans being charged as much as £355 for tickets that were advertised at £150.
Fans who received a code for tomorrow's private sale were relieved to find that the email not only explained the process, but also promised tickets within a price range of £74.25 to £206.25. A representative for Oasis has now confirmed that there will be no dynamic pricing in tomorrow's sale.
The Gallagher brothers added two more dates to their tour, and fans will pay a maximum of just over £200 for tickets. Fans who were successful in being selected for tomorrow's ballot received an email with a unique code and were informed that there will be three separate private ticket sales on Saturday, September 14th in order to reduce waiting times.
The email also addressed the controversy surrounding inflated ticket prices, with consumer group Which? calling on Oasis and Ticketmaster to "do the right thing" and refund fans. The Competition and Markets Authority (CMA) launched an investigation into Ticketmaster's sale process, including the use of dynamic pricing and whether it breached consumer protection laws. Ticketmaster has stated that they do not set concert prices and that it is up to the event organizers to determine the prices based on market value.
The email also reminded fans that tickets were priced in advance by the tour, with prices ranging from £74.25 to £206.25, plus a per order charge of £2.75. It advised ballot entrants to visit Ticketmaster at their assigned time with only one device, and to use their unique code once they had reached the purchasing page.
Tickets in tomorrow's ballot are limited to two per code in order to give more fans the chance to secure tickets. The email also stated that the codes can only be used with the accompanying email address, and cannot be transferred or sold.
For those seeking accessible tickets, there is a separate process in place where they can call the Wembley access office with their code and email address. Despite these measures, many fans took to social media to express their disappointment at not receiving an invite for what is thought to be the final round of ticket sales.
Some fans expressed frustration at having spent hours in queues, only to miss out on tickets once again. Others were disappointed that they had not been selected for the ballot, despite being unsuccessful in both the initial pre-sale and general sale. Despite the challenges, many fans remain hopeful and are eagerly anticipating the Gallagher brothers' comeback tour.
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