October 1st 2024.
According to PR experts, there is a possibility that Giovanni Pernice could make a return to UK TV. This comes after the BBC completed their investigation into his behavior and while he was found to have been verbally abusive and harassing towards his former partner Amanda Abbington, he was cleared of any physical aggression. The BBC also issued an apology to Abbington for the toxic environment she faced while on Strictly last year, which led to her pulling out of the show.
Since the investigation, Pernice has kept a low profile and has not announced any new UK TV projects. However, he is currently appearing on the Italian version of Strictly, Ballando con le stelle. According to Paul MacKenzie-Cummins, managing director of Clearly PR, Pernice's return to UK TV is not impossible, but there are certain conditions he must meet. He must publicly apologize to Abbington in order to win back the favor of TV producers and he must also be patient.
Join Metro's Strictly community on WhatsApp to stay updated on all the latest news and rumors from the dancefloor. To join, simply click on the link and select 'Join Chat'. Don't forget to turn on notifications to stay informed about the latest spoilers. Paul also mentioned that Pernice's return to TV is a long way off and he needs to win back the favor of the public. This includes a public apology to Abbington, the BBC, and the viewers, along with a commitment to change his behavior.
Andy Barr, co-founder of 10 Yetis, also believes that Pernice's TV career is not over, but it is unlikely that the BBC will ask him to return to Strictly. He suggests that Pernice may follow the crisis communications playbook and take a break from the spotlight before making a comeback on a reality TV show or a streaming platform-based documentary.
Fredrik Jonsson, associate director of reputation at The PHA Group, echoes the sentiment that Pernice's future career is not in jeopardy, but it will take a brave UK TV producer to approach him for work. He also believes that the outcome of the BBC investigation allows all parties involved to maintain their dignity and move on. Pernice himself expressed his happiness with the outcome on Instagram, admitting that he can get frustrated at times, but it is because he cares about his craft and wants to do his best for his partner.
Meanwhile, Abbington is reportedly considering legal action against the BBC. She stated that she wants to take the time to review the report with her advisors before deciding on her next steps. A source close to her revealed that while she is relieved that some of her accusations were upheld, she has been through a lot and lost work as a result of speaking out. She is considering taking further action against the BBC for damages and loss of earnings as she feels they did not protect her despite their duty of care guidelines.
Despite the controversy, Strictly Come Dancing continues to air on BBC One and iPlayer. If you have a celebrity story, video, or pictures, you can contact The Agency entertainment team via email, phone, or by visiting their Submit Stuff page. They would love to hear from you.
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