June 12th 2024.
Blood donors across Australia now have the ability to track the supply levels in real time, as the demand for 6500 units of blood is needed this week to meet national needs. The Australian Red Cross Lifeblood has implemented this new technology in hopes of encouraging more individuals to donate, after research revealed that 75% of Australians would be willing to donate if they knew their specific blood type was needed.
With the new system, donors will be able to see the current levels of blood supply, ranging from very low to low, need more, and good. If your blood type is marked as good, the Lifeblood team recommends donating plasma. It's important to note that the months from May to September are when blood supply levels are most likely to drop to very low.
Cath Stone, the executive director of donor experience at Lifeblood, expressed her hopes for this new tracking technology. "We believe that by providing up-to-date information on our blood supply, it will motivate more people to donate, especially when their specific blood type is in high demand or running low. We encourage individuals to keep a close eye on our supply levels and make an appointment to donate when their blood type is needed, especially during the colder months."
In addition to monitoring blood supply levels, the new tracking system also ensures that there are enough red cell units in stock to meet the various needs of hospitals. The supply can fluctuate depending on how much blood is sent to hospitals and the number of donations received. Stone highlighted the importance of donating blood, especially for those who are unsure of their blood type. "Donating blood is a great way to find out your blood type. We urge everyone to make an appointment, because regardless of your blood type, each donation has the potential to save up to three lives."
The need for blood donations in Australia is constant, with one needed every 18 seconds to assist cancer patients, individuals with blood disorders, those undergoing surgery, and women giving birth. This week is National Blood Donor Week, a time to recognize and appreciate the selfless act of donating blood. By donating, individuals have the opportunity to make a life-saving impact on those in need within their community.
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