Texas Democrats have long viewed the state’s growing Latino population as their ticket to eventually breaking through the Republican Party’s dominance. Tuesday night, however, showed that the GOP has made significant gains in peeling away those voters, and nowhere was that more apparent than along the border.
After years of losing the statewide Latino vote by double digits, Republicans set a high-water mark with Donald Trump capturing 55% of the critical voting bloc, besting Vice President Kamala Harris’ 44% share, according to exit polls.
In the traditionally Democratic strongholds along the border, Trump managed a near sweep.
He won 14 out of the 18 counties within 20 miles of the border, a number that doubled his attention-grabbing 2020 performance in the Latino-majority region. He carried all four counties in the Rio Grande Valley just eight years after drawing a mere 29% in the region — a feat that included delivering 97% Latino Starr County to Republicans for the first time since 1896. And, though he lost El Paso, one of the border’s most populous counties, he narrowed margins there in ways not seen in decades.
Counties Along the Border Continue to Flip
Trump was the top vote-getter in a majority of the counties along the Texas-Mexico border in 2024. This continues the trend of border counties voting more conservatively in presidential races. Shown is how many counties have voted for each party’s candidate in each race since 1996.
2000
1996
DEM.
12
REP.
6
DEM.
16
REP.
2
2008
2004
DEM.
14
REP.
4
DEM.
10
REP.
8
2016
2012
DEM.
13
REP.
5
DEM.
13
REP.
5
2020
2024
DEM.
11
REP.
7
DEM.
4
REP.
14
His gains along the border were the most for a Republican presidential candidate in at least 30 years, exceeding even the inroads made by native Texan George W. Bush in 2004.
Trump’s success in appealing to heavily Latino communities was evident throughout the country as he became the first Republican presidential candidate to win Miami-Dade County in more than three decades and nearly doubled his share of the Latino vote in Pennsylvania, even after a comedian at one of his rallies called Puerto Rico a “floating island of garbage.” But Trump’s performance is particularly striking in Texas, where Democrats have all but tied their fate to the idea that, as long as the state’s Latino electorate continued to grow and stayed reliably blue, Republicans would one day cease to win statewide elections.
In addition to dominating the presidential race, Republicans saw other gains along the border. U.S. Rep. Monica De La Cruz, a Republican from Edinburg, held onto a key GOP seat anchored in the Rio Grande Valley, and Republicans picked up a state Senate seat and two state House districts in South Texas that were previously held by Democrats. U.S. Sen. Ted Cruz, who won reelection by carrying a majority of Latino voters, said the results amounted to “generational change.”
Democrats saw their own bright spots. Eddie Morales Jr., a state representative for a sprawling border district that stretches from Eagle Pass to El Paso, held onto his seat on Tuesday, though he narrowly eked out a victory two years after winning by a more comfortable 12-point margin. U.S. Rep. Henry Cuellar, a Democrat from Laredo, also won by an unexpectedly narrow margin of about 5 percentage points against a GOP challenger whom he vastly outspent.
Joshua Blank, research director for the Texas Politics Project at the University of Texas at Austin, said it’s too early to tell if Republican gains will hold or extend beyond Trump himself. But, Blank said, Democrats would be wise to worry about the possibility that this shift endures.
Trump’s success among Latino voters seemed to stem from an understanding that, in places like Texas, many Latinos “think of themselves as multiracial” and have grown up in communities where race and ethnicity are not top of mind, Blank said. Trump targeted Hispanic men who rarely vote by appealing “to their pocketbooks, to their masculinity, to their place in culture and society, but not directly to an identity as a racial and ethnic minority.”
“Does that mean that these voters are going to stay in the Republican column? We don’t know. Does it mean that they’re going to support somebody who’s not named Donald Trump? Unclear,” Blank said. “But he has changed the terms of the debate in a way that I think Democrats are uncomfortable with.”
Border Counties Making Rightward Shift Toward Trump
Nine counties within 20 miles of the Texas-Mexico border flipped from supporting Democrat Hillary Clinton in 2016 to Republican Donald Trump in 2024.
Not unlike his appeal among other constituencies, Trump won over Latino voters by hammering Harris on economic challenges that many of them — rightly and wrongly — blame on President Joe Biden.
University of Houston political science professor Jeronimo Cortina said Trump’s challenge now would be to deliver on his promises to improve voters’ economic fortunes. And he said he’d expect voters to hold Trump accountable if he doesn’t. Cortina noted that many Latinos supported Bush’s 2004 reelection, only to desert the Republican Party in favor of Democrat Barack Obama in 2008 amid a flailing economy.
“Realignments occur when there’s a sustainable change, and right now, it’s not clear we have that,” Cortina said.
He also said it would be premature to say whether Trump’s appeal — to say nothing of the Republican Party’s — was anything other than fleeting because, in local races, Latinos still tended to prefer Democrats.
One such example is the race for sheriff in Val Verde County, nearly three hours west of San Antonio.
In that race, Democrat Joe Frank Martinez held onto his seat, beating his Republican challenger after receiving 57% of the vote, even as Trump won the county with 63% of the vote.
According to Martinez, Project Red TX, a GOP-backed PAC, initially tried to get him to switch parties. When he declined, the PAC backed his opponent, who ran a campaign centered around the issue of immigration, even though that is not part of the sheriff’s job.
This year, the group supported more than 50 local candidates, primarily in border counties. The three candidates it backed in Val Verde County lost, though Wayne Hamilton, a veteran GOP operative who heads the group, noted that he also supported a number of local candidates who won their races with Trump carrying the county atop the ballot. One such case was in Jim Wells County, where Trump received 57% and the Democratic sheriff was narrowly ousted by a Republican challenger.
Hamilton said Latino voters living at or near the border flocked to Trump over what they see as the Biden administration’s “collapse in border enforcement and failing to do their job” by preventing more migrants from crossing into Texas.
Record numbers of arrivals overwhelmed border infrastructure in numerous communities. In Val Verde, some 20,000 mostly Haitian migrants arrived almost at once in 2021, forcing officials to shut the international port of entry while they figured out how to respond to the situation.
Public outcry was most acute, Hamilton said, in counties with high poverty rates where residents were more likely to feel that their community was “being overrun by people that are even poorer, with even greater needs.”
Hamilton celebrated that Trump flipped Starr by 16 points this year, a 76-point swing from his 60-point deficit there in 2016.
Down the ballot, though, Democrats, including the incumbent sheriff, managed to hold on to their positions despite aggressive campaigns on the Republican side. “All of those candidates that ran as Democrats, all won, so the Trump presidency is basically an isolated seat,” Starr County Democratic Chair Jessica Vera said.
Still, she said, if national and statewide Democrats want to keep the county blue, they need to work together with local leaders to connect with voters there.
Hamilton said some newly converted Trump voters might feel less inclined to vote against their local Democratic officials, especially in the smaller border counties, because they tend to be known in the community.
“The further down the ballot you go, it all becomes more personal,” Hamilton said. “It’s not a guy I see on TV, right? It’s the guy I go to Mass with.”
Local Democratic Party officials, including Sylvia Bruni in Webb County, a longtime Democratic stronghold, said they had warned their state and national headquarters about the advances Republicans were making in their districts. But she said she had gotten little support and instead had to rely almost entirely on whatever funds her group could raise on its own.
That’s not going to be good enough in the future, Bruni said. “We need help.”
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This article is co-published with The Texas Tribune, a nonprofit, nonpartisan local newsroom that informs and engages with Texans. Sign up for The Brief Weekly to get up to speed on their essential coverage of Texas issues.
