Don C has been named the Creative Director of Premium Goods for Mitchell & Ness, a sports and lifestyle apparel company. He will be responsible for creating and developing a unique product line to reflect his vision and style.

Mitchell & Ness, a leading global provider of retro sportswear and top-quality streetwear, has appointed Don Crawley, professionally known as Don C, as the new Creative Director of Premium Products. Don C, who is renowned in the streetwear scene and is often thought of as one of the most influential creatives, is the creator of the “Just Don” brand and owner of the fashion hotspot RSVP Gallery in Chicago, Illinois.

This collaboration furthers the long-standing partnership between Mitchell & Ness and Don C, which began in 2011 with the release of luxurious Just Don caps. Since then, the two have partnered on products such as the ‘NBA Jam,’ ‘No Name,’ and a range of other high-end apparel and hats.

The induction of Don C follows the substantial growth and expansion of Mitchell & Ness. Last year, the company was purchased by global digital sports platform Fanatics and a group of high-profile sports, entertainment, and business owners.

"Don is truly an icon and innovator, and we are excited to have him formally become part of the Mitchell & Ness family," said Kevin Wulff, CEO of Mitchell & Ness. "People who are fans of the brand can look forward to fresh products across all leagues that will combine the brand’s legacy with Don C's vanguard creative vision."

One of the first communal projects is the launch of the MLB ‘Cooperstown Collection’ in April to coincide with the start of the MLB season. The launch will include Just Don's premium shorts celebrating the MLB’s most recent expansion teams: Colorado Rockies, Florida Marlins, Arizona Diamondbacks and Tampa Bay Rays.

Also, Don C will be part of the new collection of NBA shorts and headwear designed to honor some of basketball’s earliest and greatest overseas NBA players, including Drazen Petrovich, Tony Parker & Toni Kukoc.

Don C expressed his pleasure in joining the brand officially, saying, “Working with Mitchell & Ness is a dream come true. I was raised on throwbacks and sportswear, so it is an honor to be able to influence something that had such an impact on me during my creative journey and love of sports. I am looking forward to telling stories and creating more timeless products with the Mitchell & Ness team.”

Fans can purchase the Mitchell & Ness x Just Don collection featuring NBA, MLB, and NFL apparel at www.mitchellandness.com.

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