Digital marketing is a broad term that encompasses all the activities required to promote a product or service on digital channels. Digital marketing is an important part of the marketing mix and it is more affordable than traditional marketing. A lot of Indian companies are now using digital marketing to promote their products and services. They are using social media platforms, email, blogs, websites, and mobile applications to reach out to their target audiences. The Indian digital marketing industry is growing at a rapid pace with the emergence of firms such as Social Cops, which have been able to make use of data-driven insights to provide services that are more efficient.
India is one of the fastest-growing economies in the world. It is also a country that has been witnessing a digital revolution over the past decade. The digital marketing industry in India is worth more than $4 billion and it is expected to grow at an exponential rate in the coming years.
Digital marketing has become a crucial component for any business looking to gain a competitive edge. A lot of companies have realized that they can reach out to their target audience with better precision and efficiency with digital marketing strategies.
