July 13th 2024.
Are you ready for a refreshing change to your Diet Coke breaks? We know there's nothing quite like sipping on a cold drink on a hot day, and for those who love Diet Coke, it's about to get even better. That's right, the brand has announced a new, exciting update that they believe will make perfect sense for their loyal fans.
In the UK, Diet Coke lovers will soon be scouring through the chiller fridges in stores as the brand introduces personalized cans and bottles. Dubbed "Diet Coke Breaks by You," these cans and bottles will feature over 150 different names, making them a unique addition to your collection. The campaign aims to elevate the Diet Coke break experience, and you can now find your own name emblazoned on the iconic silver cans with the words "Diet Coke Break by [name]."
But what if you can't find your name? Don't worry, because Diet Coke has got you covered. They're giving you the chance to win one of 4,000 bespoke cans. That's right, you could have your very own personalized Diet Coke can! All you have to do is purchase a bottle or can of Diet Coke, scan the QR code, and enter through the Coca-Cola App. And as an added bonus, every purchase of a personalized Diet Coke will automatically enter you into a weekly draw for some amazing prizes, including spa days, luxurious hotel stays, and shopping sprees worth up to £5,000. Talk about a win-win situation!
This new move by Diet Coke is reminiscent of their iconic Share a Coke campaign, where they replaced the brand name with customers' names. This campaign actually started back in 2011 in Australia and has since become a huge success. Diet Coke is known for their clever advertising strategies, and who can forget those memorable Diet Coke Break ads featuring a handsome guy and the catchy tune "I Just Want to Make Love to You."
Louise Maugest, Senior Marketing Director for Diet Coke, shared her excitement for the personalized cans, stating, "We know how much our fans love a Diet Coke break, taking a moment for themselves in the midst of their busy lives. So it only made perfect sense for us to make that time even more special." She also encourages fans to share their personalized cans on social media by tagging @DietCokeGB.
To celebrate the launch of the personalized cans, Diet Coke will be hitting the road with their Diet Coke Breaks By You airstream trailer events in London and Manchester throughout July and August. Fans can enjoy an ice-cold Diet Coke in the relaxation zone or get their nails done with a Diet Coke-themed manicure, complete with their initials in the classic Diet Coke font. And as a special treat, everyone who visits the airstream will walk away with their own personalized can. You can book nail appointments through the Coca-Cola app at the following locations and dates:
- Friday, July 26 and Saturday, July 27 at Malaysia Square, Battersea Power Station, London
- Saturday, August 3 and Sunday, August 4 at The Trafford Centre, Manchester
But hurry, these special cans will only be available until September. Don't miss your chance to grab a personalized Diet Coke can!
Do you have a story to share about your Diet Coke break experience? We'd love to hear from you. Get in touch by emailing us at email. Cheers to a more personalized Diet Coke break!
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