April 16th 2024.
Deion Sanders' latest book, "Elevate and Dominate -21 Ways to Win On and Off the Field," is a raw and honest account of his experience as the head coach of Jackson State football. In this book, Sanders delves into pivotal moments and the thought processes behind his decisions.
In the past, Sanders led Jackson State to two Southwestern Athletic Conference championships in just three years. In his book, he shares previously undisclosed details about his coaching journey, including his interactions with other schools and his decision to choose Colorado over other offers.
During the end of his third season at Jackson State, Sanders was approached by several other schools, including Colorado. While these offers were tempting, Sanders remained committed to his promise to Jackson State. "I wasn't actively seeking a new job. My focus was on turning Jackson State into a powerhouse," Sanders revealed. "But when top colleges started showing interest, I knew I had to carefully consider my options."
In his book, Sanders reflects on his initial meetings with members of the Jackson community, such as local pastors, gang leaders, drug dealers, and neighborhood heroes. He emphasizes the significance of building connections with people from diverse backgrounds and acknowledges the pivotal role of community leaders in supporting the team through challenges. "I knew I needed those pastors to help us pray through the storms and trials. Their role is just as important as anyone else's," Sanders remarked.
When it came to choosing Colorado over other offers, Sanders attributes his decision to a higher power. He firmly believes that God guided him towards a new assignment, one that would involve unifying people in a different environment. "After careful consideration and prayer, I chose Colorado because I believed it was where God wanted me to be," Sanders affirmed. "He wanted me to change the game in a different way."
Despite leaving Jackson State, Sanders is proud of the accomplishments achieved during his tenure. He firmly believes that his time at Jackson State made a lasting impact on the football program and the wider community. "Although our time in Jackson was short, our impact was significant," Sanders reflected. "We challenged the misconception that HBCUs were inferior and proved that they are not."
Through "Elevate and Dominate," Sanders offers readers an inside look at the complexities of coaching at Jackson State and the transformative power of sports in promoting unity and empowerment within communities. This book is a testament to Sanders' dedication and passion for the game.
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