July 4th 2023.
Deion Sanders, the legendary football star known as “Prime Time”, is partnering up with KFC to show the importance of family and introduce new items on their menu. Nick Chavez, KFC CMO said “KFC is all about serving the joy of our finger lickin’ good food to all families. The Sanders family embodies that spirit of family connection, and all genuinely love Kentucky Fried Chicken, so this partnership is a touchdown”.
To celebrate the new partnership, Deion and his five children Deiondra, Deion Jr., Shilo, Shedeur, and Shelomi were featured in a commercial. They pulled up in a customized KFC golf-cart and ordered their KFC favorites, which included the classic Original Recipe fried chicken, new KFC Chicken Nuggets, the spicy KFC Chicken Sandwich, and a side of secret recipe fries.
Deion said “KFC has been a lunch and dinner time go-to for the Sanders family since I was a kid, and my kids loved this tradition as well. Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It's Prime Time, baby!”
The new venture with KFC comes after Sanders was announced as the head coach for the University of Colorado Buffaloes in December 2022. It made him the 28th full-time head coach of the team.
Deion Sanders and KFC's partnership is all about family time and delicious food. It's a great way to bring families together and share some quality time and finger lickin' KFC food.
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