August 4th 2023.
CURLBOX, the revolutionary monthly subscription box that paved the way for businesses focusing on textured hair, recently announced that it is ceasing operations. Founded by Myleik Teele in 2012, the Atlanta entrepreneur shared her decision to shut down and take her career in a new direction.
In an interview with the Atlanta Journal-Constitution, Teele discussed how her company had remained independent throughout its entire run, but that she wanted to explore a new approach in a post-pandemic world.
“After running the company independently for 11 years, I have achieved all that I can on my own,” Teele said. “I believe that following the pandemic, the company would be better off if it was part of a larger corporation with access to the latest e-commerce technology and a comprehensive beauty portfolio to offer a complete beauty experience.”
When CURLBOX first started, it provided a rare opportunity for Black women to explore products that best fit their hair pattern. These haircare essentials were not widely available and inaccessible for mainstream purchasing. Teele was dedicated to building her business from the ground up, connecting and collaborating with Black-owned haircare brands.
Her promotion of Mielle Organics helped the brand become a leading name in the textured hair space. The unique premise of mystery items in every box created subscribers’ fascination and appreciation for the consistent quality.
Teele is grateful for the opportunity she was able to provide for herself and her brand, as well as be part of the movement for greater accessibility to diverse hair care products.
“When I first established this company, we provided customers with a rare opportunity to try out entire collections of textured hair products. Now, you can easily find suitable products in any store.”
However, Teele assured CURLBOX’s longtime fans that the company is still under her ownership. She is excited to see it evolve in a way that suits her aspirations best.
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